The Brief

Singapore insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Articles in Singapore.

Peak Listening Hours on Ria 89.7 FM Singapore: When to Run Your Ads
Audio · Industry Insight · 7 min

Peak Listening Hours on Ria 89.7 FM Singapore: When to Run Your Ads

Apr 9, 2026
Ria 89.7 FM Singapore for Retail Brands: A Media Buyer's Guide
Audio · Guide · 7 min

Ria 89.7 FM Singapore for Retail Brands: A Media Buyer's Guide

Apr 9, 2026
How to Target the Malay-Speaking Community Through Ria 89.7 FM Singapore
Audio · How-To · 7 min

How to Target the Malay-Speaking Community Through Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore vs Digital Advertising: Pros and Cons
Digital · Comparison · 7 min

Ria 89.7 FM Singapore vs Digital Advertising: Pros and Cons

Apr 9, 2026
The Best Ad Formats Available on Ria 89.7 FM Singapore
Audio · Industry Insight · 6 min

The Best Ad Formats Available on Ria 89.7 FM Singapore

Apr 9, 2026
How Ria 89.7 FM Singapore Builds Brand Awareness in the Malay Community
Audio · Industry Insight

How Ria 89.7 FM Singapore Builds Brand Awareness in the Malay Community

Discover how Ria 89.7 FM effectively connects brands with Singapore's Malay community, achieving a 92% reach among young listeners and transforming advertising strategies through cultural engagement

Apr 9, 2026 · 9 min read
Ria 89.7 FM Singapore for F&B Brands: What Advertisers Need to Know
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for F&B Brands: What Advertisers Need to Know

Apr 9, 2026
Radio Advertising in Singapore: Why Ria 89.7 FM Should Be on Your Plan
Audio · Industry Insight · 7 min

Radio Advertising in Singapore: Why Ria 89.7 FM Should Be on Your Plan

Apr 9, 2026
Ria 89.7 FM Singapore Sponsorship Opportunities for Brands
Audio · Industry Insight · 9 min

Ria 89.7 FM Singapore Sponsorship Opportunities for Brands

Apr 9, 2026
How to Measure ROI From a Ria 89.7 FM Singapore Campaign
Audio · How-To · 8 min

How to Measure ROI From a Ria 89.7 FM Singapore Campaign

Apr 9, 2026
Ria 89.7 FM Singapore Morning Show Advertising: Is It Worth the Premium
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore Morning Show Advertising: Is It Worth the Premium

Apr 9, 2026
How Ria 89.7 FM Singapore Compares to Online Streaming Platforms for Ads
Audio · Industry Insight · 6 min

How Ria 89.7 FM Singapore Compares to Online Streaming Platforms for Ads

Apr 9, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.