The Brief

Singapore insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in Singapore.

Why Advertisers Keep Coming Back to Ria 89.7 FM Singapore
Audio · Industry Insight · 7 min

Why Advertisers Keep Coming Back to Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Hari Raya Sponsorships: How They Work for Brands
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore Hari Raya Sponsorships: How They Work for Brands

Apr 9, 2026
How Ria 89.7 FM Singapore Helps Brands Reach Singapore's Malay Community
Audio · Industry Insight · 7 min

How Ria 89.7 FM Singapore Helps Brands Reach Singapore's Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore for Healthcare Brands: Reaching Malay-Speaking Patients
Audio · Industry Insight · 8 min

Ria 89.7 FM Singapore for Healthcare Brands: Reaching Malay-Speaking Patients

Apr 9, 2026
What Is the Average Cost of Advertising on Ria 89.7 FM Singapore
Audio · Pricing · 8 min

What Is the Average Cost of Advertising on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Listener Profile: Income, Age and Lifestyle
Audio · Industry Insight

Ria 89.7 FM Singapore Listener Profile: Income, Age and Lifestyle

Discover the listener profile of Ria 89.7 FM, Singapore's leading Tamil radio station, showcasing affluent demographics and lifestyle insights that empower targeted advertising to a thriving community

Apr 9, 2026 · 6 min read
How to Run a Ria 89.7 FM Singapore Campaign on a Small Budget
Audio · How-To · 7 min

How to Run a Ria 89.7 FM Singapore Campaign on a Small Budget

Apr 9, 2026
Ria 89.7 FM Singapore for Fashion and Beauty Brands Targeting Malay Consumers
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Fashion and Beauty Brands Targeting Malay Consumers

Apr 9, 2026
The Difference Between a Spot Ad and a Live Read on Ria 89.7 FM Singapore
Audio · Industry Insight · 7 min

The Difference Between a Spot Ad and a Live Read on Ria 89.7 FM Singapore

Apr 9, 2026
How Ria 89.7 FM Singapore Drives Online Traffic for Advertisers
Audio · Industry Insight · 6 min

How Ria 89.7 FM Singapore Drives Online Traffic for Advertisers

Apr 9, 2026
Ria 89.7 FM Singapore for Tech Brands: Reaching Singapore's Malay Professionals
Audio · Industry Insight · 6 min

Ria 89.7 FM Singapore for Tech Brands: Reaching Singapore's Malay Professionals

Apr 9, 2026
Why Malay Radio Advertising on Ria 89.7 FM Still Works in a Digital World
Audio · Industry Insight · 7 min

Why Malay Radio Advertising on Ria 89.7 FM Still Works in a Digital World

Apr 9, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.