The Brief

Singapore insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Articles in Singapore.

The Top Benefits of Radio Advertising on Ria 89.7 FM Singapore
Audio · Industry Insight · 7 min

The Top Benefits of Radio Advertising on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore for Insurance and Takaful Brands
Audio · Industry Insight · 6 min

Ria 89.7 FM Singapore for Insurance and Takaful Brands

Apr 9, 2026
How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community
Audio · Industry Insight · 8 min

How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore for Banking and Islamic Finance: What Works on Radio
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Banking and Islamic Finance: What Works on Radio

Apr 9, 2026
Why Malay-Language Radio in Singapore Commands Unique Advertising Value
Audio · Industry Insight · 7 min

Why Malay-Language Radio in Singapore Commands Unique Advertising Value

Apr 9, 2026
Ria 89.7 FM Singapore for Home and Lifestyle Brands Targeting Muslim Consumers
Audio · Industry Insight

Ria 89.7 FM Singapore for Home and Lifestyle Brands Targeting Muslim Consumers

Connect with Singapore's influential Malay-Muslim community through Ria 89.7 FM. Leverage targeted advertising to enhance your home and lifestyle brand's visibility and market penetration effectively

Apr 9, 2026 · 8 min read
How to Negotiate a Better Rate on Ria 89.7 FM Singapore
Audio · How-To · 7 min

How to Negotiate a Better Rate on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better
Audio · Comparison · 8 min

Ria 89.7 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better

Apr 9, 2026
How Ria 89.7 FM Singapore Compares to TV Advertising for Malay Audiences
Audio · Industry Insight · 6 min

How Ria 89.7 FM Singapore Compares to TV Advertising for Malay Audiences

Apr 9, 2026
Ria 89.7 FM Singapore for Non-Profit and Community Campaigns
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Non-Profit and Community Campaigns

Apr 9, 2026
How Ria 89.7 FM Singapore Delivers Targeted Reach Within Singapore's Malay Community
Audio · Industry Insight · 8 min

How Ria 89.7 FM Singapore Delivers Targeted Reach Within Singapore's Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore Drive Time Slot: The Premium Advertising Window Explained
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore Drive Time Slot: The Premium Advertising Window Explained

Apr 9, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.