The Brief

Lebanon insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Articles in Lebanon.

Sassine Square Billboard Compliance: Legal Requirements and Advertising Guidelines for Lebanese Media Buyers
OOH · Guide · 7 min

Sassine Square Billboard Compliance: Legal Requirements and Advertising Guidelines for Lebanese Media Buyers

Mar 30, 2026
Ashrafieh Regulations: Navigating the Sassine Square Permit Process for Outdoor Advertising Success
OOH · Industry Insight · 7 min

Ashrafieh Regulations: Navigating the Sassine Square Permit Process for Outdoor Advertising Success

Mar 30, 2026
Sassine Square Static Billboard Night: Evening Advertising That Captures Beirut's Bustling After-Dark Economy
OOH · Industry Insight · 7 min

Sassine Square Static Billboard Night: Evening Advertising That Captures Beirut's Bustling After-Dark Economy

Mar 30, 2026
Sassine Square Billboard Lighting: 24-Hour Visibility
OOH · Industry Insight · 7 min

Sassine Square Billboard Lighting: 24-Hour Visibility

Mar 30, 2026
Night Ashrafieh: Sassine Square After-Dark
Insights · Industry Insight · 7 min

Night Ashrafieh: Sassine Square After-Dark

Mar 30, 2026
Sassine Square Static Billboard Branding: Brand Building in Lebanon's Premium Commercial Hub
OOH · Industry Insight

Sassine Square Static Billboard Branding: Brand Building in Lebanon's Premium Commercial Hub

Discover how Sassine Square's prime location in Beirut enhances brand visibility and perception through static billboard advertising, delivering impactful results for businesses targeting affluent ...

Mar 30, 2026 · 7 min read
Sassine Square Billboard Brand Impact: Recognition
OOH · Industry Insight · 6 min

Sassine Square Billboard Brand Impact: Recognition

Mar 30, 2026
Ashrafieh Branding: Sassine Square Awareness
Insights · Industry Insight · 6 min

Ashrafieh Branding: Sassine Square Awareness

Mar 30, 2026
Sassine Square Static Billboard Integration: Multi-Channel Marketing Success in Beirut's Premier Location
OOH · Industry Insight · 7 min

Sassine Square Static Billboard Integration: Multi-Channel Marketing Success in Beirut's Premier Location

Mar 30, 2026
Multi-Platform Beirut: Sassine Square Billboard Campaign
OOH · Industry Insight · 7 min

Multi-Platform Beirut: Sassine Square Billboard Campaign

Mar 30, 2026
Christmas Sassine Square Billboard: Seasonal Advertising in Ashrafieh's Premium Location
OOH · Industry Insight · 9 min

Christmas Sassine Square Billboard: Seasonal Advertising in Ashrafieh's Premium Location

Mar 30, 2026
New Year Sassine Square Static Billboard: Holiday Advertising That Captures Beirut's Festive Spirit
OOH · Industry Insight · 7 min

New Year Sassine Square Static Billboard: Holiday Advertising That Captures Beirut's Festive Spirit

Mar 30, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.