Out-of-Home Advertising in Bulgaria (2026): Formats, Costs & How to Buy

Bulgaria’s out-of-home market is anchored in Sofia, combining a metro and airport digital network with landmark roadside billboards and ring-road unipoles — strong coverage of the capital’s commuter and arterial traffic.

What Bulgarian out-of-home costs

Rates are published on each placement on Media.co.uk, with premium sites quoted on enquiry. Compare across media on the Global Advertising Rate Index and browse inventory on the Bulgaria out-of-home page.

Standout sites

Sofia inventory includes the Metro & Airport Digital Screen Network, Megacom large-format billboards (Studentski Grad and the Cherni Vrah / Vitosha View site) and Sofia Ring Road unipoles at Kazichene, Krivina and Lozen.

How to plan and book

Send a brief or use the AI planner for a costed plan; a planner reviews, you approve, you book with proof of posting.

Why buy through Media.co.uk

Published rates, no agency retainer, one brief across out-of-home, radio, TV and press. Send your brief for a reply within one working day.