{"product_id":"smart-city-light-digital-pole-network-prishtina-kosovo","title":"Smart City Light Digital Pole Network, Prishtina, Kosovo","description":"\u003cp\u003eA network of approximately 100 digital Smart City Light positions across Prishtina, sited at high-traffic points around the Kosovan capital. The screens sit at pedestrian eye level on city-light poles, which puts the advertising in front of people walking, waiting and driving through the centre rather than above them.\u003c\/p\u003e\n\u003cp\u003ePrishtina carries very little digital out-of-home, and the reason is regulatory rather than commercial: the municipality restricts LED screens and billboard advertising, which keeps the number of digital faces in the city low. That scarcity is the point. A campaign on this network is competing for attention against far fewer digital screens than it would be in a comparable European capital.\u003c\/p\u003e\n\u003cp\u003eTwo screen specifications are available across the network, a standard 256 x 512 px face and an advanced 384 x 576 px face. Spots run in rotation, and loop length, share of voice and daily plays are set against the package and the specific positions chosen, so delivery is confirmed alongside your campaign dates rather than fixed in advance.\u003c\/p\u003e\n\u003cp\u003eBooking runs on daily, weekly, monthly and annual terms, so the network suits both a short burst around an event or launch and a sustained always-on presence. Artwork follows the screen specification and is due at least two weeks before the campaign starts.\u003c\/p\u003e\n\u003cp\u003eOn the basic annual package each screen carries a 5-second spot with 50 plays per day, which is approximately 1,500 plays per month. No independent audience measurement is published for this network, so we quote delivery in plays rather than in estimated impressions we cannot stand behind.\u003c\/p\u003e\n\u003cp\u003eThe network is actively being upgraded, with positions improved and some units relocated to stronger sites as the Prishtina market develops. Availability is confirmed at the point of booking.\u003c\/p\u003e\n\u003cp\u003eRates for this network are quoted per campaign. Send us your dates, the number of positions you want and your objective, and we will come back with a costed plan.\u003c\/p\u003e","brand":"Media.co.uk","offers":[{"title":"Default Title","offer_id":44626534989912,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.media.co.uk\/products\/smart-city-light-digital-pole-network-prishtina-kosovo","provider":"Media.co.uk","version":"1.0","type":"link"}