{"product_id":"principe-pio-urban-led-spectacular-madrid","title":"Príncipe Pío Urban LED Spectacular, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Príncipe Pío\u003c\/strong\u003e and your campaign owns the southwest gateway into central Madrid. This 60 square metre Urban LED is built as three connected digital faces running 25.37 metres wide, sitting directly beside the Príncipe Pío mall and theatre at the M30 entry and exit points, next to Paseo de la Florida and Glorieta de San Vicente. Because the site combines a transport interchange, a shopping destination and a motorway access point, it reaches commuters, shoppers and cultural audiences in one position.\u003c\/p\u003e\n\u003cp\u003eThe operator's published weekly estimates put this position at 16.1 million impressions and 1.1 million vehicles. First, the three sided build gives creative multiple sightlines as traffic approaches, circulates and exits. Next, the total resolution of 3,792 by 240 pixels suits bold, horizontal creative and full motion sequences that carry across the whole run. As a result, brands use \u003cstrong\u003ePríncipe Pío advertising\u003c\/strong\u003e to pair reach with dwell time, since audiences arriving at the mall and theatre see the screen on foot as well as from the road. In addition, the site is available programmatically and a content management system is included, so creative can be updated while the campaign is live.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Príncipe Pío\u003c\/strong\u003e, the published rate covers a seven day campaign period. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play. Request the next available week and the team will scope the campaign to your dates and budget.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383764938840,"sku":"ES-MAD-PPO-1W","price":186416.1,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/principe-pio-urban-led-madrid.jpg?v=1784119704","url":"https:\/\/www.media.co.uk\/products\/principe-pio-urban-led-spectacular-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}