{"product_id":"principe-pio-digital-oppis-madrid","title":"Príncipe Pío Digital OPPIs, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Príncipe Pío\u003c\/strong\u003e on the digital OPPI network and your brand gets the lowest cost entry point into Madrid digital out of home. This buy covers 6 digital street furniture screens around the Príncipe Pío interchange in the southwest, next to the mall and theatre, at the M30 entry and exit points beside Paseo de la Florida and Glorieta de San Vicente. Because the interchange combines metro, rail and bus with a shopping centre, footfall is concentrated in a small area rather than spread thin.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put this network at 3,264,555 impacts and 1 percent coverage of the Comunidad de Madrid, delivered across 1,080 spots a day per unit. First, each 2 square metre unit runs full motion at 1,080 by 1,920 pixels on a 1.70 metre portrait canvas. Next, the small unit count keeps the rate low while still delivering millions of impacts, because the audience passes the same points repeatedly. As a result, brands use \u003cstrong\u003ePríncipe Pío advertising\u003c\/strong\u003e on OPPIs to test digital out of home in Madrid, to support a local retail location, or to add a cultural district to a wider plan. In addition, the network is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Príncipe Pío\u003c\/strong\u003e on the OPPI network, the published rate covers a seven day campaign period across all 6 units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765495896,"sku":"ES-MAD-OPP-1W","price":2484.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.media.co.uk\/products\/principe-pio-digital-oppis-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}