{"product_id":"principe-pio-3x2-big-access-screen-madrid","title":"Príncipe Pío 3x2 Big Access Screen, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Príncipe Pío\u003c\/strong\u003e on the big access digital screen and your brand takes the main approach to one of Madrid's busiest interchanges. This single landscape screen of 6 square metres sits on the access route to Príncipe Pío in the southwest, next to the mall and theatre, at the M30 entry and exit points beside Paseo de la Florida and Glorieta de San Vicente. Because the interchange brings together metro, rail, bus and a shopping centre, the approach carries a steady mix of commuters, shoppers and cultural traffic.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put this screen at 2,534,267 impacts and 1 percent coverage of the Comunidad de Madrid, delivered across 1,080 spots a day. First, the screen runs full motion at 768 by 512 pixels on a 3 metre by 2 metre canvas. Next, the position works as a road facing complement to the OPPIs standing at street level on the same site. As a result, brands use \u003cstrong\u003ePríncipe Pío advertising\u003c\/strong\u003e on this screen to cover both vehicle and pedestrian audiences at one address for a modest weekly outlay. In addition, the screen is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Príncipe Pío\u003c\/strong\u003e on the big access screen, the published rate covers a seven day campaign period. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765725272,"sku":"ES-MAD-BSP-1W","price":4661.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.media.co.uk\/products\/principe-pio-3x2-big-access-screen-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}