{"product_id":"plaza-de-castilla-urban-led-spectacular-madrid","title":"Plaza de Castilla Urban LED Spectacular, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Plaza de Castilla\u003c\/strong\u003e and your brand takes the most commanding digital position in the Madrid business district. This 55 square metre Urban LED spectacular sits on the Plaza de Castilla traffic corridors with 360 degree visibility, facing the Castellana axis, the Azca financial district, the Four Towers business complex, the Puerta de Europa towers and the Caleido building. Because the plaza is one of the four strategic gateways into the city centre, the screen is unavoidable for the executives, commuters and residents moving through north Madrid every day.\u003c\/p\u003e\n\u003cp\u003eThe operator's published weekly estimates put this position at 20.1 million impressions and 2.7 million vehicles, the largest single site figure in the Madrid network. First, the screen carries full motion video at a total resolution of 1,920 by 1,440 pixels across a 7.68 metre by 5.76 metre canvas. Next, the 360 degree build means creative reads from several approach roads rather than one sightline. As a result, brands choose \u003cstrong\u003ePlaza de Castilla advertising\u003c\/strong\u003e for launches, sponsorships and prestige campaigns that need scale and a landmark address in the same buy. In addition, the site is available programmatically and a content management system is included, so creative can be scheduled, rotated and updated while the campaign is live.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Plaza de Castilla\u003c\/strong\u003e, the published rate covers a seven day campaign period. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play. Request the next available week and the team will scope the campaign to your dates and budget.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383764906072,"sku":"ES-MAD-PDC-1W","price":226079.1,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/plaza-de-castilla-urban-led-madrid.jpg?v=1784119669","url":"https:\/\/www.media.co.uk\/products\/plaza-de-castilla-urban-led-spectacular-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}