{"product_id":"plaza-de-castilla-digital-oppis-madrid","title":"Plaza de Castilla Digital OPPIs, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Plaza de Castilla\u003c\/strong\u003e on the digital OPPI network and your brand works the pavement rather than the skyline. This buy covers 27 digital street furniture screens across Plaza de Castilla, in the Madrid business district beside the Castellana axis, Azca, the Four Towers, Puerta de Europa and Caleido. Because OPPIs sit at eye level on footways, bus stops and crossings, they reach pedestrians, commuters and public transport users at the moment they are standing still, which is where a portrait screen outperforms a distant billboard.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put this network at 43,111,938 impacts and 20 percent coverage of the Comunidad de Madrid, the single largest coverage figure in the Madrid portfolio, delivered across 1,080 spots a day per unit. First, each 2 square metre unit runs full motion at 1,080 by 1,920 pixels on a 1.70 metre portrait canvas. Next, 27 units across one district builds frequency quickly. As a result, brands use \u003cstrong\u003ePlaza de Castilla advertising\u003c\/strong\u003e on OPPIs for retail, app and awareness campaigns that need volume at a fraction of a spectacular rate. In addition, the network is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Plaza de Castilla\u003c\/strong\u003e on the OPPI network, the published rate covers a seven day campaign period across all 27 units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765332056,"sku":"ES-MAD-OPC-1W","price":11664.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.media.co.uk\/products\/plaza-de-castilla-digital-oppis-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}