{"product_id":"plaza-de-castilla-3x2-big-access-screens-madrid","title":"Plaza de Castilla 3x2 Big Access Screens, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Plaza de Castilla\u003c\/strong\u003e on the big access digital screens and your brand sits on the main road approach into the business district. This buy covers 2 landscape screens of 6 square metres each, positioned on the main access routes at Plaza de Castilla, beside the Castellana axis, Azca and the Four Towers. Because these panels are placed where traffic funnels toward one of the four strategic gateways into the city centre, they intercept vehicles at the point of entry rather than in free flowing lanes.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put these screens at 6,255,955 impacts and 3 percent coverage of the Comunidad de Madrid, delivered across 1,080 spots a day per unit. First, each screen runs full motion at 768 by 512 pixels on a 3 metre by 2 metre canvas. Next, the landscape shape suits logo led creative and short messages read at speed. As a result, brands use \u003cstrong\u003ePlaza de Castilla advertising\u003c\/strong\u003e on big access screens as a mid weight layer between the street level OPPIs and the Urban LED spectacular, all at the same address. In addition, the screens are available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Plaza de Castilla\u003c\/strong\u003e on the big access screens, the published rate covers a seven day campaign period across both units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765561432,"sku":"ES-MAD-BSC-1W","price":7363.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.media.co.uk\/products\/plaza-de-castilla-3x2-big-access-screens-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}