{"product_id":"digital-oppis-and-big-access-screens-circuit-madrid","title":"Digital OPPIs and Big Access Screens Circuit, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise across Madrid\u003c\/strong\u003e on the digital circuit and your brand runs 64 screens as a single buy. The circuit combines the portrait OPPIs at street level with the landscape big main access screens on the approach roads, across the four strategic locations the operator lists in the metropolitan area: Plaza Castilla, Avenida América, Príncipe Pío and Valdebebas. Because the circuit mixes pavement and roadside formats, one booking covers pedestrians waiting at crossings and drivers entering the city, which is difficult to achieve from a single site.\u003c\/p\u003e\n\u003cp\u003eThe operator's published weekly estimate for the circuit is 85.1 million impressions across all 64 units. First, each OPPI runs at 1,080 by 1,920 pixels on a 2 square metre portrait canvas, while each big access screen runs at 768 by 512 pixels on a 3 metre by 2 metre landscape canvas. Next, the circuit is priced as a bundle and lands below the cost of buying each location separately, so it is the most efficient route to broad Madrid coverage. As a result, brands use the \u003cstrong\u003eMadrid digital circuit\u003c\/strong\u003e for launches and always on campaigns that need reach across the city rather than dominance at one address. In addition, the circuit is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise across Madrid\u003c\/strong\u003e on the circuit, the published rate covers a seven day campaign period across all 64 units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765790808,"sku":"ES-MAD-DCC-1W","price":131681.16,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/madrid-digital-circuit.jpg?v=1784119670","url":"https:\/\/www.media.co.uk\/products\/digital-oppis-and-big-access-screens-circuit-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}