{"product_id":"avenida-de-america-digital-oppis-madrid","title":"Avenida de América Digital OPPIs, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Avenida de América\u003c\/strong\u003e on the digital OPPI network and your brand reaches the premium shopping district at street level. This buy covers 27 digital street furniture screens along Avenida de América, east of the centre beside Barrio de Salamanca, on the corridor linking the M30, Madrid Barajas airport and IFEMA. Because OPPIs stand on pavements, bus stops and crossings, they reach shoppers and commuters on foot, which complements the Urban LED screens overhead on the same avenue.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put this network at 22,399,369 impacts and 15 percent coverage of the Comunidad de Madrid, delivered across 1,080 spots a day per unit. First, each 2 square metre unit runs full motion at 1,080 by 1,920 pixels on a 1.70 metre portrait canvas. Next, the district mixes retail, offices and airport traffic, so the audience is broad without leaving one address. As a result, brands use \u003cstrong\u003eAvenida de América advertising\u003c\/strong\u003e on OPPIs to add pedestrian frequency underneath a spectacular buy, or as a standalone retail push. In addition, the network is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Avenida de América\u003c\/strong\u003e on the OPPI network, the published rate covers a seven day campaign period across all 27 units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765430360,"sku":"ES-MAD-OPA-1W","price":11664.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.media.co.uk\/products\/avenida-de-america-digital-oppis-madrid","provider":"Media.co.uk","version":"1.0","type":"link"}