{"title":"Madrid Billboard \u0026 Outdoor Advertising","description":"\u003cp\u003eBook out-of-home advertising in Madrid, Spain. Billboards, digital screens, transit and mall media with published reach and rates, planned in a single brief.\u003c\/p\u003e","products":[{"product_id":"plaza-de-castilla-urban-led-spectacular-madrid","title":"Plaza de Castilla Urban LED Spectacular, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Plaza de Castilla\u003c\/strong\u003e and your brand takes the most commanding digital position in the Madrid business district. This 55 square metre Urban LED spectacular sits on the Plaza de Castilla traffic corridors with 360 degree visibility, facing the Castellana axis, the Azca financial district, the Four Towers business complex, the Puerta de Europa towers and the Caleido building. Because the plaza is one of the four strategic gateways into the city centre, the screen is unavoidable for the executives, commuters and residents moving through north Madrid every day.\u003c\/p\u003e\n\u003cp\u003eThe operator's published weekly estimates put this position at 20.1 million impressions and 2.7 million vehicles, the largest single site figure in the Madrid network. First, the screen carries full motion video at a total resolution of 1,920 by 1,440 pixels across a 7.68 metre by 5.76 metre canvas. Next, the 360 degree build means creative reads from several approach roads rather than one sightline. As a result, brands choose \u003cstrong\u003ePlaza de Castilla advertising\u003c\/strong\u003e for launches, sponsorships and prestige campaigns that need scale and a landmark address in the same buy. In addition, the site is available programmatically and a content management system is included, so creative can be scheduled, rotated and updated while the campaign is live.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Plaza de Castilla\u003c\/strong\u003e, the published rate covers a seven day campaign period. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play. Request the next available week and the team will scope the campaign to your dates and budget.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383764906072,"sku":"ES-MAD-PDC-1W","price":65085.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/plaza-de-castilla-urban-led-madrid.jpg?v=1784119669"},{"product_id":"principe-pio-urban-led-spectacular-madrid","title":"Príncipe Pío Urban LED Spectacular, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Príncipe Pío\u003c\/strong\u003e and your campaign owns the southwest gateway into central Madrid. This 60 square metre Urban LED is built as three connected digital faces running 25.37 metres wide, sitting directly beside the Príncipe Pío mall and theatre at the M30 entry and exit points, next to Paseo de la Florida and Glorieta de San Vicente. Because the site combines a transport interchange, a shopping destination and a motorway access point, it reaches commuters, shoppers and cultural audiences in one position.\u003c\/p\u003e\n\u003cp\u003eThe operator's published weekly estimates put this position at 16.1 million impressions and 1.1 million vehicles. First, the three sided build gives creative multiple sightlines as traffic approaches, circulates and exits. Next, the total resolution of 3,792 by 240 pixels suits bold, horizontal creative and full motion sequences that carry across the whole run. As a result, brands use \u003cstrong\u003ePríncipe Pío advertising\u003c\/strong\u003e to pair reach with dwell time, since audiences arriving at the mall and theatre see the screen on foot as well as from the road. In addition, the site is available programmatically and a content management system is included, so creative can be updated while the campaign is live.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Príncipe Pío\u003c\/strong\u003e, the published rate covers a seven day campaign period. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play. Request the next available week and the team will scope the campaign to your dates and budget.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383764938840,"sku":"ES-MAD-PPO-1W","price":53667.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/principe-pio-urban-led-madrid.jpg?v=1784119704"},{"product_id":"valdebebas-3d-anamorphic-urban-led-madrid","title":"Valdebebas 3D Anamorphic Urban LED, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Valdebebas\u003c\/strong\u003e and your brand gets one of the few anamorphic 3D canvases in Madrid. This 50 square metre Urban LED sits in the heart of Valdebebas, next to the Grand Prix F1 site, in the district the operator calls the Madrid north engine. Because the screen is built for anamorphosis, creative can break the frame and read as a three dimensional object rather than a flat panel, which is why this format earns attention and social sharing that standard digital rarely matches.\u003c\/p\u003e\n\u003cp\u003eThe operator's published weekly estimates put this position at 1.5 million impressions and 240,000 vehicles. First, the site is built as two faces, VB1 and VB2, so creative can run as a pair or as a single sequenced story. Next, the district itself is one of the fastest growing parts of north Madrid, close to the airport corridor, the exhibition centre and major event traffic. As a result, brands use \u003cstrong\u003eValdebebas advertising\u003c\/strong\u003e for event tie ins, product reveals and 3D creative built to be filmed rather than simply seen. In addition, the site is available programmatically and a content management system is included, so creative can be updated while the campaign is live.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Valdebebas\u003c\/strong\u003e, the published rate covers a seven day campaign period. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play. Request the next available week and the team will scope the campaign to your dates and budget.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765004376,"sku":"ES-MAD-VDB-1W","price":37925.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/valdebebas-3d-anamorphic-led-madrid.jpg?v=1784119669"},{"product_id":"avenida-de-america-aa1-urban-led-madrid","title":"Avenida de América AA1 Urban LED, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Avenida de América\u003c\/strong\u003e on the AA1 screen and your brand catches Madrid on the way out of the city, on the corridor that runs toward Barajas airport and IFEMA. This Urban LED sits on the Madrid exit side of the avenue, in the premium shopping area east of the centre next to Barrio de Salamanca, where the M30 ring road meets the main highway to the airport and to most population centres in the Madrid region. Because this is the departure side, the screen reaches business travellers, commuters and outbound traffic at a point where dwell in slow moving lanes is high.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put this screen at 9,372,860 impacts and 7 percent coverage of the Comunidad de Madrid, delivered across 1,020 spots a day. First, the panel runs full motion at 1,584 by 576 pixels on a 10.679 metre by 3.84 metre canvas. Next, the wide format suits horizontal creative and sequenced messaging. As a result, brands buy \u003cstrong\u003eAvenida de América advertising\u003c\/strong\u003e when they want the airport corridor without taking the whole three screen package. In addition, the site is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Avenida de América\u003c\/strong\u003e on AA1, the published rate covers a seven day campaign period and this screen can be bought on its own or alongside AA2 and AA3. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765037144,"sku":"ES-MAD-AA1-1W","price":43390.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/avenida-de-america-aa1-urban-led-madrid.jpg?v=1784119704"},{"product_id":"avenida-de-america-aa2-urban-led-madrid","title":"Avenida de América AA2 Urban LED, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Avenida de América\u003c\/strong\u003e on the AA2 screen and your brand is the first thing Madrid sees on the way in from the airport. This Urban LED faces the Madrid entry direction on the avenue that carries traffic from Barajas and IFEMA into the centre, through the premium shopping area east of the city beside Barrio de Salamanca. Because inbound traffic is arriving rather than leaving, this screen is well suited to welcome messaging, arrival campaigns and brands that want to greet visitors, delegates and returning residents at the gateway.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put this screen at 5,858,038 impacts and 8 percent coverage of the Comunidad de Madrid, the highest regional coverage of the three Avenida de América panels, delivered across 1,020 spots a day. First, the panel runs full motion at 1,584 by 576 pixels on a 10.679 metre by 3.84 metre canvas. Next, the entry position benefits from the queuing that builds where the airport highway meets the M30. As a result, \u003cstrong\u003eAvenida de América advertising\u003c\/strong\u003e on AA2 is the most efficient of the three screens on a cost per coverage point basis. In addition, the site is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Avenida de América\u003c\/strong\u003e on AA2, the published rate covers a seven day campaign period and this screen can be bought on its own or alongside AA1 and AA3. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765233752,"sku":"ES-MAD-AA2-1W","price":27404.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/avenida-de-america-aa2-urban-led-madrid.jpg?v=1784119670"},{"product_id":"avenida-de-america-aa3-urban-led-madrid","title":"Avenida de América AA3 Urban LED, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise at Avenida de América\u003c\/strong\u003e on the AA3 screen and your brand takes a bold square canvas on the inbound side of Madrid's airport corridor. This 20 square metre Urban LED faces the Madrid entry direction in the premium shopping area east of the centre, beside Barrio de Salamanca, on the route that links the M30, Madrid Barajas airport and IFEMA to the city. Because the panel is square rather than wide, creative can use a centred, poster style composition that reads instantly from a moving vehicle.\u003c\/p\u003e\n\u003cp\u003eThe operator's published figures for a seven day campaign put this screen at 8,201,253 impacts and 7 percent coverage of the Comunidad de Madrid, delivered across 1,020 spots a day. First, the panel runs full motion at 576 by 576 pixels on a 3.84 metre canvas. Next, it sits on the same inbound flow as AA2, so the two can be paired to build frequency on arriving traffic. As a result, brands use \u003cstrong\u003eAvenida de América advertising\u003c\/strong\u003e on AA3 for single image impact where a wide format would dilute the message. In addition, the site is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise at Avenida de América\u003c\/strong\u003e on AA3, the published rate covers a seven day campaign period and this screen can be bought on its own or alongside AA1 and AA2. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765266520,"sku":"ES-MAD-AA3-1W","price":43701.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/avenida-de-america-aa3-urban-led-madrid.jpg?v=1784119671"},{"product_id":"digital-oppis-and-big-access-screens-circuit-madrid","title":"Digital OPPIs and Big Access Screens Circuit, Madrid","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertise across Madrid\u003c\/strong\u003e on the digital circuit and your brand runs 64 screens as a single buy. The circuit combines the portrait OPPIs at street level with the landscape big main access screens on the approach roads, across the four strategic locations the operator lists in the metropolitan area: Plaza Castilla, Avenida América, Príncipe Pío and Valdebebas. Because the circuit mixes pavement and roadside formats, one booking covers pedestrians waiting at crossings and drivers entering the city, which is difficult to achieve from a single site.\u003c\/p\u003e\n\u003cp\u003eThe operator's published weekly estimate for the circuit is 85.1 million impressions across all 64 units. First, each OPPI runs at 1,080 by 1,920 pixels on a 2 square metre portrait canvas, while each big access screen runs at 768 by 512 pixels on a 3 metre by 2 metre landscape canvas. Next, the circuit is priced as a bundle and lands below the cost of buying each location separately, so it is the most efficient route to broad Madrid coverage. As a result, brands use the \u003cstrong\u003eMadrid digital circuit\u003c\/strong\u003e for launches and always on campaigns that need reach across the city rather than dominance at one address. In addition, the circuit is available programmatically and a content management system is included.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eadvertise across Madrid\u003c\/strong\u003e on the circuit, the published rate covers a seven day campaign period across all 64 units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Media.co.uk","offers":[{"title":"1 Week","offer_id":44383765790808,"sku":"ES-MAD-DCC-1W","price":37909.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5597\/8584\/files\/madrid-digital-circuit.jpg?v=1784119670"}],"url":"https:\/\/www.media.co.uk\/collections\/madrid-billboards.oembed","provider":"Media.co.uk","version":"1.0","type":"link"}