{"title":"Botswana Radio","description":null,"products":[{"product_id":"duma-fm","title":"Duma FM","description":"\u003cp\u003eThe \u003cstrong\u003eadvertise on Duma FM\u003c\/strong\u003e opportunity puts your brand on the number one private radio station in Botswana, broadcasting on FM and on the DSTV audio bouquet, channel 919, and reaching around 85% of the national population. Botswana's regulator BOCRA recorded Duma FM with the highest commercial FM radio market share in the country at 41% for April 2024 to March 2025, up from 39% a year earlier and ahead of Yarona FM at 32% and Gabz FM at 29%. Because the station also leads its peers on network rollout coverage at 84.07% and on service availability at an average of 97.75% across 2024 to 2025, your campaign runs on the most reliable and most listened-to private signal in the market.\u003c\/p\u003e\u003cp\u003eFurthermore, the rate card runs from pre-recorded and live-read thirty-second spots through to five, ten and fifteen-minute on-air interviews and discussions, with in-house production and sound design available. As a result, \u003cstrong\u003eadvertising on Duma FM\u003c\/strong\u003e can mix quick-hitting spots with longer credibility-building formats in one plan. In addition, a ready-made Events package bundles thirty thirty-second commercials, two five-minute interviews and a Facebook flyer with social support, and the station's 824,000-follower Facebook page adds video, flyer, boosting and cross-posting options on top of broadcast.\u003c\/p\u003e","brand":"Media.co.uk","offers":[{"title":"Pre-Recorded Spot \/ 30 seconds","offer_id":44208476455000,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Live Read \/ 30 seconds","offer_id":44208476487768,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Interview \/ Radio Discussion \/ 5 Minutes","offer_id":44208476520536,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Interview \/ Radio Discussion \/ 10 Minutes","offer_id":44208476553304,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Interview \/ Radio Discussion \/ 15 Minutes","offer_id":44208476586072,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Events Package \/ Campaign","offer_id":44208476618840,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"gabz-fm","title":"Gabz-FM","description":"\u003cp\u003eThe \u003cstrong\u003eadvertise on Gabz-FM\u003c\/strong\u003e opportunity reaches one of Botswana's leading urban radio stations, broadcasting from Gaborone across a national transmitter network with an estimated 80% reach of the total population of Botswana. With 164,000 daily listeners and a core audience of adults aged 25 to 45, the station connects brands to graduates, professionals and decision-makers in the salary bracket above P10,000. Because these listeners are go-getters who are brand-conscious and influential in purchasing decisions, your message lands with a genuinely aspirational, high-intent audience.\u003c\/p\u003e\u003cp\u003eFurthermore, Gabz-FM offers a full menu of formats including recorded spots, live reads, on-air interviews, features, sponsorships and outside broadcasts, with rates priced per daypart so a schedule can be built across breakfast, daytime, drive and evening bands to fit the brief. As a result, advertising on Gabz-FM works for brands that want trusted national reach across Botswana's most densely populated areas. In addition, the station extends campaigns beyond radio with social amplification across Facebook, Instagram, X and TikTok.\u003c\/p\u003e","brand":"Media.co.uk","offers":[{"title":"Recorded Spot Breakfast \/ 30s","offer_id":44246718087256,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Recorded Spot Daytime \/ 30s","offer_id":44246718120024,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Recorded Spot Afternoon Drive \/ 30s","offer_id":44246718152792,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Recorded Spot Off-Peak \/ 30s","offer_id":44246718185560,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Live Read Breakfast \/ 30s","offer_id":44246718218328,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Interview 5 Minute \/ Breakfast","offer_id":44246718251096,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"Outside Broadcast 2 Hour \/ Gaborone","offer_id":44246718283864,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/www.media.co.uk\/collections\/botswana-radio.oembed","provider":"Media.co.uk","version":"1.0","type":"link"}