Web Copywriting services

Web copywriting and content development are essential elements of any successful digital marketing strategy. From simple Tweets, to comprehensive website articles, to Google AdWords creatives and blog posts, it is the written word which has the greatest influence.

Since 1999, we have been providing a range of web copywriting services, including:

• Website copywriting.
• SEO copywriting for search engine optimisation.
• Copywriting for email marketing and internet newsletters.
• News articles and features.
• Copy editing and sub-editing.
• Content development and redevelopment.
• Web copywriting services and consultancy.

The importance of publishing valuable and unique content and strong digital journalism has been further emphasised in recent times by changes in how Google ranks web pages. The official Google Webmaster Central blog has this advice:

“Our site quality algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content”.

At MediaCo, we believe that Content is King and specialise in the creation of copywriting tailored towards on-screen consumption. This is because the online reader:

• Skims rather than reads every word.
• Jumps from page to page.
• Can enter content at different points.
• Doesn't like deep scrolling.
• Finds reading on screen more difficult.

And copywriting which may have been previously created for offline readers can rarely be successfully used on the web unless it is expertly edited following the rules of good digital journalism.

Further, we always bear in the mind the questions posed by Google regarding what constitutes quality web copywriting. They include:

• Would you trust the information presented in this article?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?

And our own web copywriting in-house guidelines include:

• It should be possible to quickly and easily consume content.
• Material should be scannable, concise, intelligible, appetising and credible.
• The most important information should be presented at the beginning.
• Formatting should be used to attract attention and guide readers throughout material.
• Content should be organised into logical sections.
• Sections should be able to stand alone.
• In most cases, a conversation style of writing works best.
• The active voice is much more effective than the passive.
• Writing requires to be in the correct tone and style for your typical reader.
• Plain language should be used. Marketese should be avoided.
• Readers require to know what actions to take and why.
• Benefits to the reader are paramount.
• Readers’ problems require to be solved and their questions answered.

And, if you have now skimmed, scanned or completely read the material above, please do Contact Us and find out more about Web Copywriting with MediaCo.

Or learn more about the book "Content Is King - Writing and Editing Online" authored by MediaCo's David Mill.