Integrated and optimised … how Digital Marketing will boost your business.
Creating persuasive content to connect with customers is the key to your success.
Your visibility in the search results should strategically drive website traffic.
Web copywriting and content development are essential elements of any successful digital marketing strategy. From simple Tweets, to comprehensive website articles, to Google AdWords creatives and blog posts, it is the written word which has the greatest influence.
Since 1999, we have been providing a range of web copywriting services, including:
The importance of publishing valuable and unique content and strong digital journalism has been further emphasised in recent times by changes in how Google ranks web pages. The official Google Webmaster Central blog has this advice:
“Our site quality algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content”.
At MediaCo, we believe that Content is King and specialise in the creation of copywriting tailored towards on-screen consumption. This is because the online reader:
And copywriting which may have been previously created for offline readers can rarely be successfully used on the web unless it is expertly edited following the rules of good digital journalism.
Further, we always bear in the mind the questions posed by Google regarding what constitutes quality web copywriting. They include:
And our own web copywriting in-house guidelines include:
And, if you have now skimmed, scanned or completely read the material above, please do Contact Us and find out more about Web Copywriting with MediaCo.
Or learn more about the book "Content Is King - Writing and Editing Online" authored by MediaCo's David Mill.
From simple Tweets, to comprehensive website articles, to Google AdWords creatives and blog posts, it is the written word which has the greatest influence.
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