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MediaCo UK conducts viral marketing (buzz marketing) campaigns
on behalf of clients to increase uptake and web site usage.
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Viral marketing is about
word of mouth or, in the online sense, you might say, word of mouse!
It's about creating
a buzz around your products or services.
The classical
example of viral marketing (sometimes known as buzz marketing) is often presented
as Hotmail, the email service which saw huge growth when the following clickable
link was added to the foot of messages sent by its subscribers:
And email
marketing also has a strong part to play in the area of viral marketing.
For example, Experian
commissioned MediaCo to raise awareness of its ContactMail product and presence
at the Technology For Marketing show.
It sought a creative
solution which would include a strong viral element.
The MediaCo solution
was a Flash game where users had to catch frogs (a red frog is used in
the ContactMail branding) and try to achieve a place on a high-score board.
They were also encouraged
to invite their friends to participate. This was supported by an email marketing
campaign.
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54%
of the emails were opened.
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There
was a 32% click-through rate.
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There
were 34% pass-along events.
Client quote:
"Figures that would please any marketer." - Stephen Spillett, Marketing Manager,
Marketing Services Division, Experian.
But viral marketing
doesn't only involve online games. It involves anything someone will be inclined
to share with others.
To
find out more about MediaCo's viral marketing solutions, Contact
Us today.
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