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MediaCo UK conducts strategic link building activity to
boost clients' search engine positioning and increase the quantity of quality
web site traffic.
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Oh, I get by with a
little help from my friends . so sang the Beatles. And so will you with strategic
link building and partnership building.
That's what effective
link building activity will deliver.
This involves MediaCo
researching the web and identifying useful, relevant third-party sites that are
likely to be interested in linking to your web site.
Once identified the
sites are contacted with the aim of acquiring the links. Another aim of
this link building activity is to identify other types of partners for your web
site.
That is sites with
whom a relationship would be useful (for example for banner advert sharing,
mailing list sharing/targeting and co-branding).
In most cases, link
building activity will be more effective if you also offer reciprocal links
- that is you offer to add a link to another web site if it links to your site.
Benefits include:
- Other
web sites send you visitors because they link to you.
- Search engines like
Google, HotBot and AltaVista use "link popularity" (see below) to rank web sites.
- If
your site has a high link popularity, then you'll have high rankings on the search
engines.
- Exchanging
reciprocal links with other sites will build a useful links page for your site
visitors, encouraging them to return.
Link Popularity
From a search engine
perspective, your link popularity is based on the sites linking to your pages.
The factors determining
link popularity are the quality of sites linked to yours, the relevance
of those sites to yours and the quality of the link's text.
Third-level linking
is also used to determine your site's popularity - in other words, it looks at
what sites link to the sites that link to you.
In most cases, quality
of links is far more important than the quantity. There are many links page generation
scams and link pyramid schemes where other website owners agree to add your link
and you agree to publish the same links page as them.
Search engines can
spot this scam and could penalise or blacklist your site if you were to
be a participant.
Therefore, when
conducting link building, MediaCo asks the following questions:
- is the site in question
relevant or complimentary to your site? For example, does it contain any information
about the kind of products and services you offer.
- Does it relate to
or compliment the main topic of your site?
- Is
it aimed at your target audience?
- Does it have a relevant
'links' page or section in place already? Sites which already contain links are
far more likely to provide a link than those that don't.
- Does it look like
the may be useful for other partnership opportunities? For instance, does the
site have a news section or an email newsletter, or any other area which may be
useful.
- Does it seem like
a site that receives a lot of traffic?
To find out
more about MediaCo's link building service, Contact
Us today.
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