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MediaCo operates Overture's Site Match and Pay For Performance
management on behalf of clients. This provides search results for top web portals
such as Yahoo!, AltaVista, AlltheWeb and other sites.
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Inktomi
is no longer accepting new subscribers to its Search Submit ™ program. This
has been replaced by Overture's Pay-for-Performance T and Site Match T services.
These programs combine to increase your coverage on the search results pages,
enabling you to reach more customers.
With
Site Match you can reach millions of users when MediaCo optimises and then
submits your pages through the one program that powers search results for top
web portals such as Yahoo.com, AltaVista, AlltheWeb and other sites.
How Site Match works
- Position
is determined by the relevance of your site content to the user's search
request. Therefore, the first step is for MediaCo to optimise your code and
content so it is most relevant from a search engine perspective.
- We submit
your URLs for review and pay an annual fee for quality review of the submitted
pages.
- Once reviewed
and accepted into the program, your pages are added to a database of sites that
powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb
and others.
- When a
user clicks your Site Match listing in the search results, we pay a cost-per-click
fee for that lead. We must maintain a positive balance in your account for
your pages to remain active in the program. At the end of one year, the annual
subscription renews.
Key Site Match Points
- Position
determined by the relevance of your site content to the user's search request.
- Listings
appear in the main body of the search results page.
NB
1: The primary means of generating the Web Results index is via Yahoo's free
crawl, using its new Yahoo! Slurp crawler. Yahoo! Slurp discovers pages by following
links on the web and through its manual submission facility.
Position
is determined by the relevance of your site content to the user's search request.
Of course, this relevance is strongly influenced by the optimisation methods used
by MediaCo.
NB
2: Existing subscribers to the Inktomi paid inclusion program will
continue to receive traffic until their subscription expires. However, they will
not receive traffic from Yahoo! unless they elect to join the new program.
For
trusted feeds these will automatically migrate to Overture
Site Match Xchange with distribution to Yahoo!, MSN, HotBot etc.
Pay For Performance
- MediaCo
bids on specific keywords / key phrases on your behalf and manages positioning.
- Listings
appear in the sponsored search results sections of partners' sites.
To find out more about MediaCo's internet marketing services
- including Site Match and Pay For Performance search engine management search
engine advertising - Contact
Us today.
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