In 2004 Yahoo (http://www.yahoo.co.uk/)
launched its own search technology, after having search results provided by Google,
Inktomi and Overture. Yahoo have since bought Inktomi and Overture, as well as
AltaVista, in a bid to become the Internet's most important search engine, a position
it once held before the rise of Google.
Yahoo Search Ranking
According to Yahoo, their search engine works like most others
- it searches through billions of pages and accords the highest results ranking
to pages most relevant to the query, taking into account a page's code and content,
as well as associated links.
One thing that differentiates Yahoo from Google and MSN Search
is that Yahoo offers a Paid Inclusion service, which basically involves paying
for your site to be included in its directory, but does not guarantee a high placing
in search results.
In order to boost search ranking with Yahoo,
MediaCo can optimise the content of your website, to make it more attractive to
search engines.
Yahoo Search Engine Optimisation
Yahoo search engine optimisation involves carrying out improvements
to the content and code of pages, in order for search engines like Yahoo to deem
them the most relevant to people's searches. With yahoo search engine optimisation,
pages are found quicker and then placed in a much higher search ranking
than they otherwise would be.
Find
out more about Search Engine Optimisation with MediaCo.
Yahoo Search Engine Marketing
Yahoo search engine optimisation is only one part of the wider
picture of MediaCo's Yahoo search engine marketing and promotion service. We tailor
manual submissions, not just to Yahoo, but also the other main search engines
such as MSN Search and Google, not to mention many other less well-known - but
potentially beneficial - search engine sites.
MediaCo can offer sustained positioning over time with Yahoo.
Our ongoing yahoo search engine marketing activity involves using position reports
and site usage statistics to ensure high search rankings are
maintained.
Find
out more about Search Engine Marketing with MediaCo.
