Google (http://www.google.co.uk/) is arguably the world's most famous and most popular search engine. This also makes it the most important. Google's search index contains more than 3 billion pages, and it's importance as a feeder system will often go unnoticed by the majority of Internet users.

For example, as a feeder system, Google will actually supply search results to other sites. Search sites such as AOL.com, Netscape.com and Earthlink.com all get their results from Google.

Google Search Ranking

Like other search engines, Google will look for relevance in the page's code and content and match it to the user's query. However, Google also uses PageRank to determine placement in results.

The PageRank value, which is assigned to a page by Google, is based on the links to and from the page, and the type of links they are.

Google does not offer a Paid Inclusion service. Search result ranking on Google is automatic, and sites are not placed or ordered by humans. In order to boost search ranking with Google, MediaCo can optimise the content of your website, to make it more attractive to search engines.

Google Search Engine Optimisation

Google search engine optimisation involves carrying out improvements to the content and code of pages, in order for search engines like Google to deem them the most relevant to people's searches. With Google search engine optimisation, pages are found quicker and then placed in a much higher search ranking than they otherwise would be.

Find out more about Search Engine Optimisation with MediaCo.

Google Search Engine Marketing

Google search engine optimisation is only one part of the wider picture of MediaCo's Google search engine marketing and promotion service. We tailor manual submissions, not just to Google, but also the other main search engines such as MSN Search and Yahoo, not to mention many other less well-known - but potentially beneficial - search engine sites.

MediaCo can offer sustained positioning over time with Google. Our ongoing Google search engine marketing activity involves using position reports and site usage statistics to ensure high search rankings are maintained.

Find out more about Search Engine Marketing with MediaCo.