MediaCo
can provide a fully comprehensive Pay Per Click search marketing service,
including:
PPC
Management and Campaign Planning
Choosing
the right keywords for your PPC campaign is vital to get the most out
of Pay Per Click advertising and generate high-quality, motivated traffic
to your site. MediaCo is highly experienced in setting up PPC campaigns,
from keyphrase research to budget projection.
The
MediaCo team take the hassle out of running your pay per click marketing
campaign. As more and more companies discover the benefits of PPC you
can find you are position one at 9.00 on a Monday morning but by 9.05
three other companies have come in and knocked you off that first page
of results.
As
part of your pay per click (ppc) management, MediaCo constantly monitor
your account to ensure that positions don't slip.
We
also ensure that we get the best ROI for your business by advising of
the right phrases to target. It's about attracting buyers not browsers!
Example:
Targeting
the phrase "golf" - someone using this phrase could be searching
for the latest model Volkswagen Golf, a second hand Volkswagen Golf,
a shop selling golf clubs, a golf course in Edinburgh… the list
is endless.
The
secret of successful Pay Per Click campaign management and good ROI
is to use as targeted phrases as possible.
PPC
Creatives
Pay Per Click advertisements have to be written to very strict guidelines.
We are experts at working within these guidelines to produce tight,
focussed copy that's proven to produce results.
Bid
Management
Effective bid management is the key to maximising your revenue from
a Pay Per Click marketing campaign while keeping expenditure down. As
part of the Pay Per Click (PPC) management, we use a combination of
manual and automated bid management techniques to ensure that you're
getting the best possible placement for the lowest possible cost.
Tracking
PPC tracking provides you with details of those people signing up as
a result of your PPC advertising. This allows us to assess the effectiveness
of your campaign and provides us with the detail to adjust your campaign
appropriately.
Analysis
Pay Per Click campaigns offer unprecedented levels of customer intelligence
which we can use to assess what the strengths and weaknesses of your
campaign are and adjust your campaign appropriately.
Pay
Per Click Reporting
As part of the Pay Per Click (PPC) management, you are provided with
detailed, comprehensive monthly reports so you can see exactly how each
keyphrase in your campaign is performing. Reports include summaries
of top performing phrases, conversion rates as well as advice on the
best way forward. In addition, deeper analysis is provided for each
phrase: no. of impressions, no. of clicks, average click through rate,
average cost per click…
