Search Engine Optimisation (SEO)

Your Search Engine Optimisation (SEO) strategy requires to cover a range of activities. Depending on your current positioning, it should include some or all of:

Pre-optimisation

  • Comprehensive site crawl and in-depth Diagnostic Report regarding search engine accessibility.
    or
  • Collaboration with your web developers in the case of a new website or redevelopment.
  • Assessment of any previous SEO activity.
  • Keyphrase research to identify those phrases most relevant to your information, products or services.
  • Keyphrase analysis to determine which phrases to target (based on user search data, competitiveness, current positioning etc).

On-page optimisation

  • Copywriting of new material or editing existing text to build the relevance of the content on your web pages, including synonyms, word stemming, associations and components.
  • Development of Page Titles, Meta Tags and other page code elements to send the correct signals to the search engines regarding your topics and themes.
  • Crafting of internal links and sub-editing page copy in a fashion that is most effective for search engine optimisation purposes.
  • On-page Search Engine Optimisation in more detail.

Also see Website Copywriting.

On-site optimisation

Off-page optimisation

  • Link Audit and Analysis, revealing…
    • Sites which already link to your website.
    • All sites linking to your online competitors.
    • Sites which link to multiple online competitors.
  • Multi-channel link building, featuring…
    • Article syndication.
    • Blogosphere interaction.        
    • Complementary websites.
    • General and industry-specific information sources.
    • Link strengthening through cross-referencing.
    • Online Press Release campaigns.
    • Publishers’ advertorials.
    • Social bookmarking.
    • Social networks.

Also see Link Building and Off-Site Optimisation.

Measurement and Reporting

To identify:

  • How your site is ranking for targeted keywords/phrases in the major search engines.
  • Ranking trends across time.

Also see Video Search Engine Optimisation - Video SEO (VSEO).

Contact MediaCo for comprehensive search engine optimisation (SEO) services.

Search Engine Optimisation (SEO)
  • 0870 708 4949

Contact MediaCo UK

Contact MediaCo UK