Integrated and optimised … how Digital Marketing will boost your business.
Creating persuasive content to connect with customers is the key to your success.
Your visibility in the search results should strategically drive website traffic.
Pay Per Click (PPC) advertising has come a long way since we first started managing campaigns when Google launched its AdWords services in 2000.
However, one fundamental remains … the need to have professional and creative campaign management if you are to gain the most effective return on your digital marketing investment.
Pay Per Click (PPC) Management
As an official Google AdWords Qualified Company, our Pay Per Click managers can provide you with that comprehensive PPC search marketing service, including:
PPC Management and Campaign Planning
Choosing the correct keywords for your PPC campaign is vital to getting the most out of Pay Per Click advertising and generate high-quality, motivated traffic to your site. We are highly experienced in setting up PPC campaigns, from keyphrase research to budget projection.
Pay Per Click advertisements have to be written to very strict guidelines. We are experts at working within these guidelines to produce tight, focused copy that's proven to produce results and improve your Quality Score.
Your PPC landing pages greatly influence conversions and Quality Score. We collaborate with you on content and design to ensure the landing pages are as effective as possible.
Pay Per Click Tracking
PPC tracking provides you with details of those people who perform an action (for example make a purchase and complete a form) as a result of your PPC advertising. This allows us to assess the effectiveness of your campaign and provides us with the detail to adjust your campaign appropriately.
Pay Per Click campaigns offer unprecedented levels of customer intelligence which we can use to assess what the strengths and weaknesses of your campaign are and adjust your campaign appropriately.
Pay Per Click Reporting
As part of the Pay Per Click (PPC) management, you are provided with detailed, comprehensive reports so you can see exactly how each key phrase in your campaign is performing. Reports include summaries of top performing phrases, conversion rates as well as advice on the best way forward.
In addition, deeper analysis is provided for each phrase: no. of impressions, no. of clicks, average click-through rate, average cost per click etc.
We'd be pleased to hear from you if you'd like to know more about Pay Per Click (PPC) management with MediaCo …
One fundamental remains … the need to have professional and creative Pay Per Click (PPC) campaign management if you are to gain the most effective return on your digital marketing investment.
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