How
does Pay Per Call work?
Essentially
its search marketing that generates a conversation, an interaction with your customers.
Your advert appears when someone searches, just as with Pay Per
Click however, you only pay for your advert each time someone calls.
Providers
include:
This
means that it is much more effective than other forms of classified advertising
such as print advertising where you pay annually. You can also track the effectiveness
of your advertising with targeted live analysis.
The
beauty of it is that you don’t need to have a website. It’s
a fantastic idea for start-up companies or for sites that are under development
or waiting to appear in search engine results.
A
Jupiter Research study in 2005 commissioned
by Ingenio revealed:
"...
advertisers in industries such as professional services, health care and contracting
are more interested in phone leads than clicks in a ratio of 2 to 1.”
These
companies understand the marketing power of speaking to a real person in their
industry.
With
experience in targeting successful Pay
Per Click campaigns for many clients, we are experienced in targeting the
best keyphrases for both Pay Per Call and Pay Per Click strategies.
Contact
us for more information on Pay-Per-Call or Pay-Per-Click.
