BLOGGING - why it's good for your business!

How would you like to be able to tell your customers (existing and prospective) about your business, products or services.

And:

• Gain their own comments, thoughts or suggestions.
• Enter into a dialogue with them.
• Take the opportunity to present yourself as an expert in your field.
• Boost your search engine rankings.
• Gain a competitive advantage.

That's what a business blog can offer.

Blogging, blogs, weblogs might be a term you are familiar with or it may be completely new.

The reason I want to tell you more about it is because, ultimately, being aware of blogs or even starting your own can benefit your business and brand in many different ways.

Find out more about blogging for business...

• Learn about the value of Blogs to business

• Read about Blogs that are benefiting communities in the UK

• Business bites the blogging bullet - BBC.

• Find out about big brands who are blogging

Even although Google have tried to stop the dictionary listing the word "google" to mean search it is the first place many go to get information. That's why Google is not only a search engine but also a verb!

Whether you want to find out more about a company for an interview or sales meeting, look up a holiday before going away, or even find a recipe - you might find yourself turning to Google for your information.

Read more...

Lucy's vital statistics

£25.5BN is now being spent annually online. (BMRB 2005)

With a 5.8% share of the UK online advertising industry, the online advertising market has exceeded both radio, 3.6% and outdoor, 5.1%. (IAB/PwC, 2005)

Government statistics show that 64% of British adults regularly go online. (BBC, 2006)

Google is still the leading internet search engine in the UK. (Internet Retailer, 2006)

Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour. (www.sifri.com)

Pay Per Call works on a similar premise as Pay Per Click.

Pay Per Click is sponsored advertising where you bid on a phrase to appear in the sponsored section of search engines like Google, Yahoo! or MSN. You only pay if someone clicks on your advert.

With Pay Per Call you pay when they ... you guessed it ... pay when they phone you. Find out more...

• Compare Pay-Per-Call to Pay-Per-Click

A bit of fun....

• New ways to search, find out about searching by emotion
• Take a look at inanimate objects that could be used to access the internet in the future