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"Mobile marketing is poised for hyper-growth, with Asian and European markets already generating significant data service revenues for mobile operators," said Alex Cory, Neven Vision CEO.

"Mobile visual search brings a critical element to this market, just as paid search did for the internet. It helps advertisers and brands move from low performance impression based ads to more interactive, real-time approaches to engaging consumers, offering a great opportunity to build a real connection at the consumer's moment of interest and creating a convenient path for direct response."

(Source: Search Engine Journal)

Mobile adverts

As experts in managing successful PPC (Pay Per Click) campaigns for many of our clients across Google and Yahoo! we can help with mobile advertising, too.

Contact us for more information regarding mobile marketing

The beauty of mobile access to the internet is the ability to advertise and target "on-the-move" consumers.

Optimising your mobile website is as important as optimising your main site and considering Pay Per Click strategies is equally important to tap into the mobile audience.

Someone searching for restaurants or cinemas whilst out and about could search through Yahoo!, Google or MSN and find your website in the sponsored or natural results at the top if you get your strategy right.

All of these leading search engines are offering an integrated service to mobile users and the option to search locally:

Yahoo!
With the launch of PPC (Pay Per Click) advertising on the company's mobile service comes the opportunity for businesses to target mobile users when they search using keyphrases. Yahoo! has also launched an integrated service called "Yahoo! Go" that allows users to download and access Yahoo! email and will be pre-installed with some mobile devices.

Contact us to learn about advertising on Yahoo!'s mobile platform

Google
If you already have an optimised mobile website then people accessing the Google search engine through their mobile phone should find you more easily. If you don't have one then contact us for advice.

As well as having a mobile website you can feed the information to the Google Mobile Search results with a Google Mobile Sitemap. Google also offer AdWords with their mobile services to advertisers so you can create adverts based on keywords to appear alongside the results from Google Mobile Search.

Find out more about Google AdWords from MediaCo's AdWords qualified experts

MSN
MSN for mobile links many MSN services. Users can access email (Hotmail) find out the weather forecast and surf the internet. The company is also offering a "Roundtown" service where users can search for businesses close to where they are at that point in time.

The advertising opportunities range from optimising your mobile site to appear in the main search results to various banner adverts targeted demographically.

Get inside information on how MSN mobile may be used in real-life scenarios

To discuss strategies to target mobile users using these services, contact us
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