Googlevertising
Your business should be ahead of the game in marketing online. Catch customers with better answers and Internet experiences before your competitors do.

Here's a list of ways you could be using Google to enhance your online presence:

Google Search - Optimising the content, site structure of and targeting key phrases will boost your site's visibility. A link-building campaign can help increase your positioning in Google and also the quantity and quality of web site traffic. Find out more about SEO.

Google Image Search - ALT tags for images on your site will help with optimisation as well as enhancing your position in the image search results.

Google Analytics - Find out how your customers found you, where they are clicking when and why. Can also be integrated with AdWords.

Google AdWords - Place an advert in the sponsored section of Google's results or on sites linked to AdSense.

With clever use of keywords and persuasive adverts you can reach people looking for your products/services. Cost-per-click means you only pay when someone clicks on your ad or picks up the phone. Contact us to save money on PPC campaigns and target the best words.

As well as text-based adverts that appear alongside Google's main results, you could have adverts on many other websites and blogs with Google AdSense. You could have:

NOTE: Video, Image and Animated Ads do not appear on the main Google search results page.

Google Mobile - Google Mobile offers Google Web Search and Image Search configured for mobile devices so you can build an optimised mobile website and deploy a mobile PPC campaign to ensure that customers accessing Google through their mobile will find you.

Google AdSense - An advertisement program which displays text ads, image ads or video ads from AdWords users on your website. So if you would like a little extra income on your site it's worth considering.

Google Maps/Local - Business listings in a directory format (like Yellow Pages). An optimised directory listing ensures those using the directory can locate businesses quickly and easily. Contact us to formulate an optimised listing in Google Local.

Google Base - Upload offline content to Google who puts it online and makes it available to searches on their main page, Google Maps/Local and Froogle the shopping search. Examples include: product catalogues, research papers and recipes.

Optimising content and ensuring the information you give Google is descriptive and specific means that your information will be found quicker. Find out how MediaCo can help you optimise your content and get listed.

Google Co-op - Can be beneficial for industry or product specific searches. Become a contributor or subscribe to receive information from a contributor to keep up-to-date with news relating to your business.

Google Blogger - Create a company blog with Google's blog software or optimise your blog to appear in the Google Blog or main results pages.

Google Sitemaps - Design a sitemap for Google so that information is indexed easily. Google learns which parts of your site are current and which parts of your site it shouldn't visit. Contact us to build a sitemap for you

Google Video - Google's video content offering that displays UGC (User Generated Content) and played through Google's video software. Some brands use this like YouTube to create viral campaigns or display video adverts.

Google Books - Designed to help publishers and authors promote their books by showing a limited number of pages. Upload information about the books you publish and use AdSense to earn money.

Contact us if you would like to enjoy the business benefits offered by any of the above Google opportunities.