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With Halloween upon us I thought I'd tell you about the different guises and experiments from the Google Lab you could be using to promote your website. You may have optimised your website and have a Pay-Per Click (PPC) strategy in place to promote your site in Google already - but there are other tactics. From AdWords to developing search through mobile devices, Google is constantly evolving to enhance user experience.
Check out Google's Laboratory to get inside information on the next transformation from the search monster. Find out about advertising using all of Google's tools |
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"Google's goal is to provide a much higher level of service to all those who seek information, whether they're at a desk in Boston, driving through Bonn, or strolling in Bangkok." |
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Lucy's Google links: | |
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YouTube
has 7.5 million unique visitors a month Marketwatch.com
11/10/06 |
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YouTube (which was recently aquired by Google in a $1.65 billion share deal) is a website where members of the public can have their five seconds of fame by uploading video content to be watched by the reported 7.5 million monthly visitors to the site. Google's merger with the start-up could see integration with the suite of AdWords services the search engine company offers. Carrying out a PPC campaign in Google in future to capture the market of eyeballs that travel to YouTube could be in your business interests. The site in itself provides opportunity for businesses to advertise products and services. As old media declines and new media rises, advertising executives for the world's leading brands are beginning to take these new web forms seriously. Read on to find
out more about YouTube's potential for marketing your brand |
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Search engine optimisation / optimization can result in site traffic increases of more than 70 per cent. (MarketingSherpa: Search Marketing Metrics Survey) Some 30-40 per cent of search clicks come via Pay Per Click (PPC) ads often costing as little as 10p per click. (iProspect, Search Engine User Attitudes) Homes with internet connection experience 25% less TV viewing than homes without internet. (Nielsen//NetRatings) People join a social networking site to receive four benefits: Meet people (78%); find entertainment (47%); learn something new (38%); and influence others (23%). (Compete: Social Networking Opportunities)
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