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The increasing popularity of sites such as MySpace has led to interesting marriages online. For example, Google and MySpace have partnered which means it's even more important to think about Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies for your website. MySpace (FOX) signed a deal last month with Google to power search and display adverts. So searches on MySpace will display results and sponsored adverts from Google. Social networking sites work as they are FREE and that makes them popular. However, it also means that they have the potential to be short-lived as they try to fund themselves. Convergence in the marketplace is inevitable and YOUR business could profit from preparing for these changes online before your competitors do. For instance, if you don't already use Google Adwords for PPC campaigns, then it's worth considering. Even more so if the customers of MySpace are the kind of customers you want to target. Likewise, if MySpace is your potential customer's first stop on the internet and they use the interface to search the web - if your site doesn't appear in Google then it'll be lost in MySpace. Don't get lost in
MySpace, contact
MediaCo for more information on creating a PPC or SEO campaign for MySpace |
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YouTube,
Flickr and MySpace are the three fastest growing online brands in the UK
according to a recent report by Nielsen/NetRatings
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Lucy's MySpace links: | |
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"It is still the words
that matter most often if readers' attention is to be captured then
converted into actions" (David Mill, MD MediaCo Content
is King - Writing and Editing Online) |
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Good content provides meat for the search engines to devour and as their tastes become more sophisticated they will spit out bad content faster than an entrepreneur leaves the Dragons Den (TV show). Recent changes from Google confirm this, as the search engine plans to pay more attention to the quality of content on the pages which are linked from their PPC sponsored adverts: "Landing pages with useful, informative content related to your keywords and ad text are considered to be of higher quality and will receive higher quality scores. This may mean lower minimum cost-per-click bids (CPC bids) for your ads. (The inverse is also true - poor quality landing pages will receive lower quality scores.)" Source: Google AdWords Help Centre "Content is King" and your online marketing efforts, from site development to online advertising, should reflect that principal. Providing good content comes down to every element of your online presence from emails, blogs, online press releases, webpages and importantly the landing pages of your AdWords ads. Writing good quality adverts and landing pages could lead to a cheaper advertising spend! Contact
us to find out more about providing tasty content or read
on for more details about reducing the cost of Pay
Per Click Advertising through good content.
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MySpace was the most searched phrase on Ask.com for the week ending 15th September. (Ask.com) It is estimated that Google founders Larry Page and Sergey Brin have made $13m (£7m) a day, each, over the past two years. (thisismoney.co.uk) Google fuelled 64% of internet searches in August. (Hitwise) According to Nielsen/Netratings, an estimated 3.0 billion search queries were conducted at Google Search, during August.
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