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In this issue:
 Plumb Yahoo! Pipes

Vital statistics.

Online Marketing Show.

Boost your Business Blog.

See new email, hear new email, speak new email.

Lucy's links.




Plumb information with Yahoo! Pipes
Imagine the Internet as a sea of knowledge and Yahoo! Pipes as a tool to plumb that information into your virtual sink.

Pipes was launched quietly at the start of the year and is a service from Yahoo! that helps us deal with the floods of information available on the Internet.

Basically, it allows users to go to lots of different sources and build pipes of information so that different types of content can flow into one place.

Content might include, photographs, videos, websites and applications. Read on to find out more about the stream of possibilities Yahoo! Pipes opens up.

 

Yahoo! Pipes

 

Tim O'Reilly (Technology evangelist and founder of O'Reilly Media) describes Yahoo! Pipes as a milestone in the history of the Internet.

Lucy's vital statistics & news:

  • Google launches Universal Search to display images, maps, books, video, blogs and news results in the main results.
  • Book-camp, ex-soldier wins award for book blog on Iraq
  • A study in 2002 by the analysts Gartner G2 estimated that the total cost of an email campaign is around one tenth of the cost of a direct mail campaign.
  • The worldwide market for online video content will grow tenfold in the five years leading to 2010 (In-Stat via MediaPost/Marketing Vox, August 2006)
  • Six out of 10 marketers are planning to increase both their paid search and natural search budgets over the next 12 months, a higher percentage than for any other digital marketing channel. (E-consultancy UK Search Engine Marketing Report 2007, April 2007)
  • MySpace is the top social network for (ahem) "dating" according to a survey by Mashable.
  • Think before you jump into MySpace, Facebook or Bebo etc. Potential employers increasingly research job candidates online.



Catch us in June

If you missed our presentations at Internet World last month then there's another chance to catch our ICS Case Study (Part of Thomson Learning) on "The route to online success" at The Online Marketing Show in London on 26th & 27th June.

We'll also be giving a not-to-be-missed workshop on: "Search Engine Optimisation - The building blocks to developing a successful SEO Strategy"

Where is this happening I hear you ask, well it's on at the Business Design Centre, London, on 26th & 27th June. If you'd like to attend then contact Torquil on: 0131 4788717 or email for an invitation.

As well as the workshops you can come and chat to us about any aspect of Internet Marketing you find curious. We'll be at Stand no. 45.


 

Technorati is now tracking over 70 million weblogs, and we're seeing about 120,000 new weblogs being created worldwide each day. That's about 1.4 blogs created every second of every day.

(Technorati, 05/04/07)
Boost your business blog

Last month I showed you how to make sure your blog is found in Google's blog search.

But, as with websites, being found isn't enough, you want your blog to be blogertaining enough to engage your visitors and encourage them to stay.

This month, I'll discuss how Buddhism and Kate Moss can help you take a fresh approach to your blog's content in order to make it more popular with readers.

Don't worry; it'll all become clear


 

Almost 90% of Internet users participate in viral marketing.

(Sharpe Partners Viral Study)

See new email, hear new email, speak new email

Are you currently covering your eyes and ears to the possibilities of new ways to reach your customers?

While email lets you talk directly with your customers, video mail (see and hearmail) can let you be more creative and give your customers a richer experience.

Curious? In that case take your hands away from your orifices and let me impart the wisdom of video email to you.
 



Lucy's juicy links

A bit of fun....