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"In
the future, you'll open the box and inside the manual, every single accessory
will have an Internet Keyword"
91% of adults who
have ever used the Internet have used a search engine to find information.
(Office of National
Statistics, October 2005)
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Some simple tactics
Match online to
offline marketing:
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Use
keyword research from online marketing to identify targeted keywords
for offline marketing campaigns.
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Look
at keyword research data to get inspiration for new products or services
for your business.
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Read
competitors' online material, ads and emails for ideas.
Reversing roles
- matching offline to online:
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If
you are launching a new product or service then use sponsored ads
or PPC.
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Re-visit
buzzwords and phrases used in mail, TV and print and research for
online strategies.
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Plan
seasonal offline events in advance and prepare online marketing to
compliment it (ie. seasonal emails/online ads).
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Place
your offline marketing 'online' in html or pdf versions.
The internet is
not only a useful promotional tool/channel it can also complete your
marketing concoction. By this I mean that it provides an added ingredient
for tracking your customer's behaviour. (link to Web analytics article)
As an example, if
you have an instore promotion where customers are given "gift tokens"
to spend online - then you could instantly capture how many of your
customers might visit you online, then these customers could:
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