 |
  |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
There has been a lot of discussion about Web Analytics in the online marketing community, as well as a new name for it! Whether it's Web Analytics, E Business Insights or Internet Customer Intelligence the important thing is to be aware of the importance of this area in gaining an insight into the different elements that bring people to your website and keep them there. Web Analytics allows you to find out what turns visitors onto your site:
Before you fall for the fruits of a salesperson selling you magic answers or rush out and buy the latest Web Analysis software, I'd advise you to clearly set out exactly what information you want to know. |
|
|
|
|
|
|
|
|
|
|
|
"radio is seen
as a source of ‘prompts’ for things to look up on the web,
to help IAB/RAB Media Study 2005 77% of people in the UK claim to research online before buying a product (IAB/RAB Media Study 2005)
The recent No. 1 song from Gnarls Barkley "Crazy" is a good example of online and offline convergence radio + tv = the internet led to its success. |
|
|
|
"beckham's boots" You may not play like him but the keyphrases might be something you'd type into a search engine to get yourself a pair of football boots. Or what about: "big brother chair" If you're looking for stuff similar to that seen on the current programme then look at this site (I won't say anything about your taste in interiors!) Many internet users research a product online before making a purchase decision and this varies from industry to industry. So if you have a list of keyphrases from Search Engine Optimisation or a Pay-Per-Click campaign it might be an idea to revisit the phrases to infuse into offline marketing channels and guide people to search using your preferred keywords. Once on your site, your visitor should be able to clearly review and be persuaded by the benefits of your product or service - teasing them to the "ready to buy" stage. Find
out how we could help you target the best keywords and phrases So if you were a sports or furniture retailer you may use "buy beckham's boots" or "big brother chair" in offline marketing channels, such as TV, billboards, print or radio advertising to draw visitors to your (optimised) site through search engines like Google. Vice versa, any offline marketing could be monitored through analysis of increased visits to, or purchases on your website. Looking at traffic and search trends when you carry out activity using another channel can then bring you closer to your customers. Contact MediaCo for more information about monitoring the performance of your site For more online marketing tactics read on….
|
|
|
|
|||||||
|
|
|
|
|
On average, internet users spend a quarter of their weekly media time on the internet. (BMRB Internet Monitor, January 2006) 77%
of UK consumers would use information from blogs to influence their
purchasing decisions. (Hostway,
September, 2005) |
|
|
|
|
|||||||
|
Over 30million people use the internet in the UK
Yell.com's online Yellow Pages has been in operation since 1996 and currently holds three quarters of the UK classified market. (Source: Guardian)
Yell vs Yellowiki - compare the directories. |
|
|
|
With the rise in the use of the internet to find information Google is increasingly the first port of call. It is now overtaking local business directories as a place to find basic business information. Google Local's integration with Google Maps allows your customers to find out directory-style information about your business, as well as a map and directions. Google previously used Yell.com's data from classified advertising. This has now evolved to allow businesses to update their own details. The good news about this is that it's a FREE promotional vehicle to drive customers to you. Bearing in mind
that Google's first priority is bringing information to its users through
sophisticated search technology - it might be an idea for you to include
an optimised version of your listing. Contact us for more information about getting listed on Google Local Internet business directories are not new. What is new is the power to update information in real time and give the power back to business. This follows part of the social evolution of the internet. Yell might be worried that Google has taken this direction which follows a similar vein to Yellowiki (a global business directory where people/businesses can upload information). Indeed Yell.com have recently undertaken legal action against Yellowiki's use of "yellow" and the prefix "yell" as well as the site's focus. This has only added to the popularity of the site as it has received press coverage regarding the case and is currently asking users to choose a new company name! Read more about Google's local directory.. |
|
|
|
|
|
|
|
|
A bit of fun....
|
|
|
||
|
|
|
|
|
|
|
|
|
|
 |
|