PPA (Pay) for what you want them to do

Google is testing a new costing model for users of the Google AdSense system where you pay for an action as opposed to the more traditional click.

So if you advertise on Google using AdSense then you would only pay for what you want someone to do. Thus the system eliminates the problem of click fraud (where competitors can click on your advert to inflate the price) and allows advertisers to focus on adverts that work.

If you want someone to:

• Sign up for a newsletter
• Buy a product
• Download something
• Click through to your website

Then you'd set a price and pay when someone performed that action.

Read on…

• GoogleClick: 10 Things to Keep an Eye On
• Half of those who took part in a survey into paid search say they are getting returns on investment in excess of 300%. Just under a quarter of respondents (22%) say they are getting an ROI of 500% or more. For SEO, the returns can be even greater. Two thirds of respondents (68%) are getting a return in excess of 300%. Some 40% of respondents are getting a return of 500% or more. (UK Search Marketing Report, EConsultancy, April '07)
  
• Yahoo! expands online advertising partnership with US newspapers.
  
• Google launches Google Checkout in the UK and renames Froogle to Google Product Search.
• Channel 4 reports that a broadband drought looms.
• Google buys the internet (quirky article)
• "for thirty-somethings the web is most
  likely to be all about money – whether it’s spending it, saving it or winning it!” (Nielsen//NetRatings, The Ages Of The Internet, UK)

Google blog search ranking explained.

Google's dominance of search engine technology is expanding, with the company recently filing a patent for a new search algorithm which will be exclusive to blogs.

Blogging and social media have exploded into the mainstream and are now being used by companies to market their products and engage better with their customers.

So, if you want your blog to be found in the Google searches by your own valued customers, you'll need to know what to do to ensure Google finds it and ranks it highly.

Capture customers online with cheese and wine

Although many companies understand the importance of lead generation and realise the Internet can help reach customers, many are not realising the full potential of online lead generation.

Lead generation is an exchange. What value are you offering the customer for giving you their information? For instance, if you want to ask someone their favourite cheese before they sign up for a newsletter then you'd best offer them free wine to go with it!

Don't be left behind, read on for ideas to capture customers.

A bit of fun....

• Burn almost any video file to DVD
• Google's gone loo-py with TiSP launch
• Stop smoking and create your own fundraising page
• American politicians campaign on YouTube with YouChoose
• Rest In Space, Scotty is beamed up (well his ashes are)