The benefits of using RSS feeds on your website

The benefits of having an RSS feed on your site

Complete customer control
Individuals "opt-in" to content of interest to them and control the information they receive. If the content in your feed is no longer of interest, users simply remove the feed from their RSS reader (anchor link to using RSS) to stop getting further information.
Quicker than email with less restriction
Unlike email, RSS does not require maintenance of lists or following strict guidelines. RSS feeds are put together according to the user's preferences. Therefore publishers do not have to worry about content as much as they would with email newsletters.
Build positive brand vibes
Publishers using RSS as a communication vehicle are able to create themed content, establishing trust, reputation and ongoing communication with current and prospective customers.

RSS is becoming increasingly popular; it's a free and easy way to promote your site and its content. RSS should work with your current online marketing strategy to spread awareness of your site and brand.

Ok, how do I start doing it?
Making an RSS feed can be a complex process as it's an XML-based format for content distribution. But it's worth the effort to add extra depth to your site.

If you find the process difficult, use specialist software, as it will do the feed creation for you!

Alternatively contact us to learn more about RSS and let us help you integrate the technology into your existing marketing toolbox

Some uses for RSS feeds:

Selling property - estate agents can provide updated feeds of new property listings on the market
Job vacancies - specific sites can provide a classifieds feed of job openings
Auction Items - auction vendors can provide feeds containing items that have been recently added to ebay or other auction sites
Forum Headlines - forums can provide a listing of new forum threads
Product Sales or Specials - sites with multiple products can provide feeds on specials or offers, such as Amazon and Tesco
Airlines - report flight delays, cancellations etc
Schools - schools can announce cancellations or closures
Entertainment - listings of the latest programs or movies at local theatres and cinemas
News & Announcements - headlines, notices and any list of announcements
Calendars - listings of past or upcoming events, deadlines or holidays
Search results - to let people track changing or new results to their searches

Using it yourself to get information
You can download a newsreader or access RSS through a browser and then decide what content you want to see.

Basically, RSS feeds are just a special kind of content source, designed to be interpreted by computers rather than people. The feeds allow you to see when sites have added new content without having to remember to visit the site each day!

While the majority of RSS feeds currently contain news headlines or breaking information the long term uses of RSS are broad, with new applications being developed all the time.

Look at a full list of RSS Aggregators here

Optimisation (optimization) and Pay Per Click

Focus Sites and other web publishing solutions


	Welcome - Internet Marketing Services - About MediaCo - Our Clients - Contact Us - Internet Marketing - Search Engine Promotion Search Engine Optimisation (Optimization) - Pay Per Click - Email Marketing - Content Development - Focus Sites Strategic Link Building - Viral Marketing - FAQs - Site Map Content Is King - Writing and Editing Online

	MediaCo (uk) Ltd - the UK Internet Marketing specialists - search engine optimisation and promotion, email marketing and more ...