Internet Marketing - from search engine optimisation and promotion through to email marketing campaigns
Internet Marketing
Search Engine Promotion
Search Engine Optimisation
Email Marketing
Internet Marketing
Search Engine Optimisation, Promotion and Pay Per Click
Email Marketing
Content Development
Focus - Micro - Sites
Strategic Link and Partnership Building
Viral - Buzz - Marketing
 
MediaCo's Clients
About MediaCo
Online Marketing - Frequently Asked Questions (FAQs)
Site Map
Contact MediaCo

Each message of an email broadcast costs pennies compared to the several pounds it can cost for each direct mail pack

 

The idea, campaign, mailing and analysis for an email broadcast can be done in the same day!

A study in 2002 by the analysts Gartner G2 estimated that the total cost of an email campaign is around one tenth of the cost of a direct mail campaign.

In 2005 IPT conducted a Consumer Research Study and found 87% of respondents open marketing emails and 45% of these go on to purchase a product or service as a direct result of the campaign.

With industry average of click through rates between 5% and 15%, email marketing is definitely a winner compared to any other direct response campaigns.


If you want your email campaign to sell, promote, brand, inform, remind and create a buzz, then it's worth considering using a specialist to manage your campaign for you so that you can say the right thing, in the right way to the right people.

As well as writing, designing and sending your email you should build an effective strategy to:

  • Cheaply, quickly and effectively communicate your message
  • Grab your readers' attention
  • Add a spark to your customer's mailbox
  • Stay clear of the junk

With over four years' experience in direct marketing email broadcasting, MediaCo can advise on the best practice when designing, writing and broadcasting emails

It's cost effective
A good-quality email template that will drive people to your site costs a fraction of the cost of a typical direct mail pack.

It's fast
In the weeks taken to create and send out a direct marketing campaign you could have already sent out and researched the results!

It gets read
A good subject line, creative and targeted content with a friendly architecture will ensure that your emails appear on the screens of those that matter.

As spam email becomes ever-more intrusive and wide-spread, getting your emails to the people you want to reach is getting more difficult, but using our services can help you avoid the junk folder.

It's measurable
An effective broadcasting system lets you test certain elements of your campaign to decide which is the best performing.

You can then alter creative, or change the offer or timing of the delivery to maximise the campaign.

You can find out:

  • How many bounces you're getting
  • Who has opened it?
  • Who bothered to click through to the website, what motivated them?
  • Which articles they clicked on
  • How many email visitors to the website went on to place an order?

You can test your campaign before you send it or use the results from each campaign that you run to make a better job of the next one.

Intelligent statistics will help you make more intelligent business decisions ensuring your message is delivered effectively to as many people as possible.

By using email as a feedback and statistical tool you can adapt to your market and improve your business.

Check out MediaCo's email marketing services and find out how you can set up an effective email campaign or analyse your current campaign


Internet Marketing
Optimisation (optimization) and Pay Per Click
Email Marketing, Lists and Newsletters
Focus Sites and other web publishing solutions

Welcome - Internet Marketing Services - About MediaCo - Our Clients - Contact Us - Internet Marketing - Search Engine Promotion
Search Engine Optimisation (Optimization) - Pay Per Click - Email Marketing - Content Development - Focus Sites
Strategic Link Building
- Viral Marketing - FAQs - Site Map
Content Is King - Writing and Editing Online
MediaCo (uk) Ltd - the UK Internet Marketing specialists - search engine optimisation and promotion, email marketing and more ...
Contact MediaCo Internet Marketing clients About MediaCo Internet Marketing services MediaCo- Internet Marketing  specialists MediaCo - internet marketing and web publishing services.