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Each message of an email broadcast costs pennies compared to the several pounds it can cost for each direct mail pack
The idea, campaign, mailing and analysis for an email broadcast can be done in the same day!
A study in 2002 by the analysts Gartner G2 estimated that the total cost of an email campaign is around one tenth of the cost of a direct mail campaign.
In
2005 IPT conducted a Consumer Research Study and found 87% of respondents
open marketing emails and 45% of these go on to purchase a product or
service as a direct result of the campaign. With
industry average of click through rates between 5% and 15%, email marketing
is definitely a winner compared to any other direct response campaigns. |
If you want your email campaign to sell, promote, brand, inform, remind and create a buzz, then it's worth considering using a specialist to manage your campaign for you so that you can say the right thing, in the right way to the right people. As well as writing, designing and sending your email you should build an effective strategy to:
With over four years' experience in direct marketing email broadcasting, MediaCo can advise on the best practice when designing, writing and broadcasting emails It's cost effective It's fast It gets read As spam email becomes ever-more intrusive and wide-spread, getting your emails to the people you want to reach is getting more difficult, but using our services can help you avoid the junk folder. It's measurable
You can then alter creative, or change the offer or timing of the delivery to maximise the campaign. You can find out:
You can test your campaign before you send it or use the results from each campaign that you run to make a better job of the next one. Intelligent statistics will help you make more intelligent business decisions ensuring your message is delivered effectively to as many people as possible. By using email as a feedback and statistical tool you can adapt to your market and improve your business.
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