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Searching for Trends

Google have released a unique tool called "Google Trends" that could mean marketers get an added insight into what their customers are interested in and where they are.

www.google.com/trends

I searched the phrase "big brother" and, whilst you would think that most searches would be from the UK, the top location for this phrase was "Zagreb" (in Croatia) with Edinburgh following a close second.

There are some doubts as to the accuracy of the results, as Google Trends uses historical search data. But, despite this, it might help you understand your customers search behaviour.

Useful searches:

  • Compare brands (pepsi, coke)
  • Compare products (mp3, ipod)
  • Use the tool to research keyword popularity (cheap cars, wholesale cars, value cars)

As the search giant strives to make information more reliable and easier to find, you should be doing all you can to make sure that the information, services and products you have to offer can be easily found.

Read more about Google Trends...

Lucy's trendy links


"A newsletter develops a relationship with your correspondent"

Neilsen




Come along to the Online Marketing Show

We are going to be at the Online Marketing Show at the Royal Horticultural Halls in Westminster on Wednesday 7th June.

Come along and take advantage of the FREE workshop we will be giving on "the bottom line on below the line online marketing" in Theatre 2 at 2pm.

Customer, Strategy and Management

On 21-22nd June we are at the Customer, Strategy and Management Exhibition in Birmingham at the NEC (Hall 8) so come and talk to us about building better customer relationshipsthrough newsletters, sms messaging and more. You'll find us at Stand 530.

The Online Marketing Show, June 7-8, Royal Horticultural Halls, Westminster, Stand 49
http://www.onlinemarketingshow.co.uk

The Customer, Strategy and Management Exhibition, June 21-22, NEC Birmingham, Hall  8, Stand 530.

http://www.customer-event.co.uk


Lucy's vital statistics

694 Million People Currently Use the Internet Worldwide.

(ComScore Networks, 2006)

Over 30 million people use the internet in the UK.

(ComScore Networks, 2006)

Young people increasingly get news online and younger web brands were also shown to have won significant public trust: Google (30%), Yahoo! (28%) and Microsoft/MSN (27%). (Globescan poll 03/05/06)

66.2% of consumers regularly use TV and the Internet simultaneously. (SIMM study, 2006)

Search is increasingly being built into overall marketing plans as it becomes more strategic. The UK market for Search Engine Marketing is expected to grow to £1.41 billion by the end of 2006. (E-Consultancy.com)



Google likes fresh content, so do your visitors!

 

Feed Google Spiders Fresh Meat ...

Draw Google a sitemap of your site and the spiders will follow!

Google's little spiders have a lot of work to do crawling round the internet and sometimes they get tired. Make it easy for spiders to find your site by generating a sitemap especially to increase your site's performance.

Benefits:

  • Google finds and indexes your site quicker
  • Gives extra information to Google about your site
  • Deeper information about how often your site is updated
  • Good for dynamic or content not readily visible to Google
  • Helps increase your visibility in Google so your customers find you quicker

Spiders refer to the technology Google and other search engines use to follow links across the internet and on your site. Google and other search engines crawl the "web" looking for new content to read and index so that the best results can be delivered to those seeking information.

If your site is frequently updated then it's a good idea to give Google this information. You can indicate this to Google with the Google Sitemap programme.

Learn more about Google sitemaps


"The internet offers advertisers a huge opportunity to get to know their customers better and to engage and interact with them, ultimately building deeper relationships."

(European Interactive Advertising Association)

 

Leave a trail of breadcrumbs

Speak more directly to your target audience in the right way all of the time and leave a virtual trail of breadcrumbs or a stimulating scent that leads potential customers to your website.

Make your audience the centre of your world.

See yourself as an architect of persuasion and use your current website, online advert or email newsletter more effectively when you communicate with the customers that matter most to you.

Contact experts here at MediaCo for persuasive and technical architectural advice on your website.

With clever online marketing strategy you can tailor your services to the individual more than other more traditional forms of advertising or marketing might. You can construct a virtual world around your customer, the result = increased brand loyalty and a more valuable relationship.

Your electronic communications and online strategy can be uniquely targeted to different customers or personas, who will click through to your website from emails, articles, links or adverts from other sites.

Learn more about targeted communication, writing for personas and speaking directly to your customers.




Lucy's juicy links

A bit of fun...