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"People need to wake up and realise that this is not just a cyclical issue."

(Andy Duncan, Channel 4 CEO, Financial Times, 01/11/06)

 

TV advertising is expected to rise from a predicted £3.4bn in 2006 to a mere £3.43bn in 2007, internet advertising is expected to increase from £1.61bn to £2.2bn over the same period, and will represent 18% of media investment in 2007.

(Brand Republic, 21/11/06)

 




Changes in advertising

Google is predicted to make £900m in advertising revenue this year, compared to Channel 4 Group's anticipated £800m.

Speaking to the Financial Times, Andy Duncan, CEO of Channel 4, has called for others to take the issue seriously and is reported to have remarked that the changes in advertising spend are more than just a temporary change.

The fact that leading TV executives are aware of the changes highlights the issue further. Google's recent purchase of YouTube and collaboration with MySpace on search and advertising should have TV companies rushing to draw up counter-measures to cash in.

For advertisers, the changes will lead to more targeted, measurable and cost effective advertising.

TV and the internet are increasingly converging. If television companies become more involved then advertising online will become more competitive and on the sliding scale of economy = cheaper.

Advertising online
A well managed PPC campaign will ensure your business isn't left behind in the Internet advertising boom.

PPC campaigns can be carried out across Google and Yahoo! We are an official Google Adwords qualified company with years of experience of managing campaigns in Google and Yahoo! and will:

  • Work within PPC guidelines, to produce tight, effective copy that will produce results and convert visitors into customers.
  • Ensure you get the best placement at the lowest cost using manual and automated bid management techniques.
  • Continuously assess your campaigns and make adjustments to fine tune your campaign when required.
  • Provide detailed PPC reports so you can keep track of how each keyword in your campaign is performing.

PPC isn't the only way you can advertise online, you could also carry out:

Why not learn more about online advertising through our mix of online marketing services or contact our team of online marketing specialists so you can make the most of advertising online.



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