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Affiliates act like your very own virtual sales team. They may sell your products on a commission basis through Pay Per Click adverts and other aggressive online marketing techniques. You can either recruit your own affiliates or use the many networks of affiliates that operate in the UK. Our online marketing experts can source the best affiliate networks to provide you with the maximum return on your investment. Contact us to find out more. Affiliate marketing is increasing as a channel for marketers to use in the online world and can be used alongside other targeted online marketing tactics. The benefits can include:
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Lucy's Affiliate links: | |
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According to Jupiter Research, European consumers are spending more time online than they do reading newspapers and magazines.
Our AdWords
professionals have passed Google's most stringent tests to ensure
your PPC campaign is as effective as it can be. |
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A recent forecast in the Financial Times puts Google ahead of Britain's main TV channels in the race for advertising revenue. This trend towards the internet shows how the medium increasingly poses a challenge to traditional media. If you do not currently advertise your business online then you should be thinking about online marketing. We can help you gain an online advertising presence through a targeted, effective Pay-Per-Click (PPC) strategy.
The shift toward the internet for leisure means that you can carry out a PPC campaign to reach a captive market of customers who may be ready to make a purchase. We can even help you advertise online even if you don't have a website, contact us to find out more. Find
out more about the changing face of advertising
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ITV1 has seen falling audience numbers, meaning businesses are spending less on the channel. (FT.com, 01/11/06) It is predicted that the next two years will see rapid growth in broadband use in the UK, with coverage reaching 90% in some areas. (Point Topic, October '06) Forecasts for purchases of Christmas presents online are expected to hit the £7bn mark this year. 40% more in the run-up to Christmas than they did in 2005, according to the IMRG. (IMRG Pre Xmas Statement) 2.3m UK households
clicked through to video sites from search engines in September, according to
Nielsen//NetRatings. |
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What's in a number?
A lot! Using the wrong number for a redirect could set back months of hard SEO (Search Engine Optimisation) efforts and send your website down the rankings in the search engines. Contact us for more technical advice as changing your site's structure may affect your position Like many elements of your business your website will evolve over time. You may delete or move web pages around or develop mini-sites. Some businesses even find that they want to change their web address to reflect what they do rather than the company name. Using a permanent 301 redirect is recommended as opposed to a 302 which is temporary. Redirection ensures that those people who have bookmarked your old site or those search engines who have a record of your old site in their index will not only transfer physically to view the old site - but in the case of search engines all rankings will transfer, too. |
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