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Over
a third of search engine users in a study
by iProspect believe that companies at the top of search engine results
are the top in that field.
There are now more than 100 million websites on the internet, recent growth has been driven by blogs and small business websites. (Netcraft, Web Server Survey, 01/11/06)
62% of search engine users click on a search result within the first page of results, and 90% of search engine users click on a result within the first three pages of search results. (iProspect, Search Engine Users Behavior Study, April 2006)
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Driving free traffic to your site Search engine optimisation (SEO) can help you save money as you might not need to spend so much advertising online. While you can pay for online advertising, SEO doesn't eat into your marketing budget after the initial investment. Other benefits include:
SEO is ideal if you want a low-cost, long-term marketing solution as your site becomes more attractive to search engines and users. Attracting buyers not browsers SEO focuses on the terms your customers use when they are searching online. This means you will attract buyers to your site, not casual browsers. Contact us to find out more about attracting potential BUYERS to your site Positioning Whilst PPC allows you to bid for a position in the sponsored results, successful SEO pleases the search engines who will reward your site with a place at the top of the main search results. Not only this but careful crafting of words may persuade people to visit your site and make a purchase. Take
a look at our Search Engine Optimisation services To get the full benefits of SEO, you need to plan and prepare. Find out the search terms your target audience use, so you can tailor the content of your site to their needs. You should also focus on keyphrases, rather than single words. Focusing on single keywords just isn't useful. Targeting a generic term like "travel" doesn't show the user if you sell guide books, low-cost cruises, package deals, travel insurance or any of the other options "travel" can refer to. As well as targeting useful phrases you should also bear in mind that your site is easy to read and user friendly. Get more tips for successful SEO Focused keyphrases are more likely to attract the customers you want. Combining short and long-term You may want to use a short-term solution while optimisation is being carried out. PPC advertising may be more costly, but will get quick results.
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MediaCo (uk) Ltd - the UK Internet Marketing specialists - search engine optimisation and promotion, email marketing and more ... | |
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