SEO is a free car park - SEO drives free traffic

Search engine optimisation (SEO) is a long-term process that can place your website at the top of the natural section of the search engine results pages rather than the sponsored Pay Per Click area.

A well thought out strategy can drive FREE traffic to your site and we can help you.

Positive results do take time, and, if you use our services, you will have an initial outlay, but the long-term benefits will make it all worth it.

• Entry into the top results in Google, Yahoo! and MSN.
• High page ranking may lead to increased brand awareness and more sales.
• Focusing on the terms your target audience use will make them more likely to find your business and buy your products.
• Content that is easy to use and read can improve customer retention.

Read on for information about driving FREE traffic to your website...

• Learn more about Search Engine Optimisation.
• A funny tale of "Google-natural-results-rage" where a blog was listed above a business for a search term.
• Read iProspect's study into "Search Engine User Behavior".

When you go online, how many times are you told to click here with very little explanation as to what you are opening? It hardly inspires you to investigate further does it?

A link on your website should be a strong call-to-action encouraging potential customers to buy, find out more or contact you. It is also beneficial for search engine optimisation purposes.

Links should always be timely, relevant and emphasise the benefits of clicking while being neither too long nor too short. MediaCo are experts in the field and have a great deal of experience of writing descriptive links which can help drive new business your way

Whatever the feature and purpose of your webpage, you should give serious consideration to clickology - the psychology of how links can be best deployed on websites, emails and social network sites.

Read on to find out how to write better links...

Lucy's vital statistics

A survey conducted by Webvisible in August revealed that 70% of people used the Internet to search for a local service business and 46% searched in the three months prior to the survey. (Searchenginewatch, 07/12/06)

In the run up to xmas last year, Amazon despatched over 400,000 units on their busiest day. Littlewoods predict their online sales to head toward £400m this xmas. (IMRG Pre Xmas Statement)

Google, Yahoo! and MSN get into bed together

Google, Yahoo! and MSN are collaborating on a standard for XML sitemaps.

If you have an XML sitemap but would like our advice on optimising it, then get in touch. If you don't have an XML sitemap, then we can build one for you! Contact our sitemap specialists for more details.

A sitemap lets Google, Yahoo! and MSN learn about every page of your site and could mean that your site is discovered earlier.

Building an effective XML sitemap will boost visits to your website. If used in conjunction with marketing strategies such as search engine optimisation you might find traffic to your website increases before you can say "pass the mince pies".

If you have a blog, news feed (RSS), dynamic content or sections that change regularly on your website then a sitemap helps spiders to index this tasty information faster.

Read on...

A bit of fun....

• Get rid of viruses, give your PC a free health check up
• The world's earliest computer dates from around 150-100 B.C.
• A look back at Yahoo's top searches of 2006
• Merry xmas by satellite