Strategic Link Building / Off-Page Optimisation

To increase the positioning of your website in the search engine results pages (SERPs), we take a multi-channel approach to link building. This involves developing links, points of presence and points of reference which act as signals building the popularity, authority and trust of your website.

While classic link building activity still plays a part, our approach and in-house technologies have become extremely sophisticated to allow us to provide you with comprehensive Off-Page Optimisation solutions.

The channels we use include:

• Article syndication.
• Blogosphere interaction.        
• Complementary websites.
• General and industry-specific information sources.
• Online Press Release campaigns.
• Publishers’ advertorials.
• Social bookmarking.
• Social media networks / profiles.
• Video optimisation and marketing.

Link building optimised Content Development

Unique and relevant content plays a key role in each link-building channel and we, therefore, place an emphasis on developing new or existing material for you so it is correctly optimised for each purpose.

Link Building technologies and Tools

The technologies and tools we use - and develop on an ongoing basis - allow us to effectively deploy and manage link-building activity on your behalf. This includes:

• Distribution / syndication of material.
• Link tracking.
• Content publishing.
• Measurement.
• Reporting.

Social Media Networks (Web 2.0)

Social Media engagement has an important role within Off-Page Optimisation activity. It provides a naturally viral source for the links, mentions and signals which assist in building the authority and trust of your website.

For example, your website’s reputation can be increased through:

• Mentions by influencers and experts.
• Supporting causes.
• Presences within key networking sites.
• Customer communication, product reviews etc

We can also provide full-service or support of your general Social Media Strategy including:

• Brand reputation management.
• Blog development and promotion.
• Facebook and other popular social networks.
• Linkedin and other professional networks.
• Podcasts.
• RSS feeds of blog entries, news headlines etc.
• Twitter and other micro-blogging services.

Also see our Guide to Link Building and Social Media Marketing.

Contact MediaCo for Link Building / Off-Page Optimisation and Social Media optimisation.