Why
use MediaCo for search engine optimisation?
What level of liaison and Project Management do I receive?
Why shouldn't I simply submit a site to the search engines?
Can't I just buy a cheap automatic software tool that handles it?
We've decided to use your services, so what do you need from us?
Will you provide keyword search assistance?
Why Key PHRASES not Key WORDS?
What's involved in the optimisation process?
How will the optimisation affect the site ie: will anything need
to change?
How long will it take before we will be able to see any results?
What about post-optimisation reporting?
Third-Party Paid Inclusion / Submission Services?
What is Spamdexing?
What is Advanced Search Engineering?
What about Strategic Link Campaigns?
Can you optimise sites in any other languages?
Why use MediaCo for search engine optimisation?
We are specialists
in the area of Search Engine and Directory placement.
Plus, as a full-service
online marketing agency, we're ideally placed to help you achieve your aims…and
help you deliver a range of services including Search Engine Optimisation and
Email Marketing.
We pride ourselves
on giving the same high-quality level of service to all our clients whoever they
are - so you can be safe in the knowledge your clients are in capable hands.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
What
level of liaison and Project Management do I receive?
We do our utmost
to provide excellent project management and establish good workflow practices
from the outset.
MediaCo's
Director of Operations is usually the main contact regarding search
engine optimisation. We also have a team of online producers who create
and develop optimisations on a daily basis and who will be working with
you as/when necessary.
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Why
shouldn't I simply submit a site to the search engines?
Submitting a site
without first having it optimised has little value. This is because, while it
may well be listed in the catalogues, its visibility for search phrases will most
likely be very low. In other words, the site will simply be part of the 'invisible
web'.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
Can't
I just buy a cheap automatic software tool that handles it?
The submission
procedures are also crucial during search engine optimisation activity.
For instance, it is very important to submit to the top search engines
and directories manually. With regard to software packages in general,
we do not believe they should ever be used to target the key sites …
the dangers of being ignored or, worse, blacklisted are too strong.
Submitting
manually also allows individual submissions to be tailored as required
during the search engine optimisation process. In the case of directories,
tailored submissions are, in our view, essential and require hand-crafted
methodology.
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We've
decided to use your services, so what do you need from us?
It is very
useful to discuss the site with us as early as possible, so we can review
it, and let you know ideally what we would do as part of the search
engine optimisation. Before we can come up with a proposal, we need
to know:
* the full URL.
* Some idea of suggested keywords (if possible).
* Some idea of the budget available (if possible).
Based on this we
will assess the site, and come back to you with a proposal/further recommendations,
depending on your requirements.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
Will
you provide keyword search assistance?
Yes, we conduct full
keyword research.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
Why
Key PHRASES not Key WORDS?
It's better,
when possible, to optimise sites for keyPHRASES rather than generic
keyWORDS. 58% of searchers now use three or more words when searching
which underscores the importance using phrases not single words. We
want your site to gain quality traffic, and from experience this targeted
search engine optimisation approach works best.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
What's
involved in the search engine optimisation process?
Below is a top-level
description of the process involved in optimising any site:
1. Collaboration
with you in establishing reasonable keywords and/or keyphrases that are likely
to be used by people searching for the relevant business, products or services.
2. Conduct further keyword / keyphrase research.
3. Diagnose the web site for search engine and directory readiness, including
any necessary advice on recommended alterations to visible presentation and content.
4. Produce the optimisation of code and visible content, in conjunction with recommendations.
5. Manually submit to the top engines and directories once the optimisation is
in place.
6. Ongoing work as required including position reports, resubmissions etc.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
How
will the search engine optimisation affect the site ie: will anything
need to change?
Within the
diagnostic report, we make recommendations about the search engine optimisation
activity we would like to undertake in order to make the site as search
engine friendly as possible. This includes changes to code and any visible
content that can be optimised effectively.
Despite the
generally-considered value of Keyword and Description Tags, they have
reduced influence on certain key search engines (eg. Google). Those
that do give them greater weight will only do so if the words (ie: key
phrases) appear effectively in the visible content of the page as well.
In other
words, while Titles, Keywords and Descriptions have value, in all cases
there is greater search engine optimisation value to be gained from
useful, visible content that emphasises the keywords people are likely
to use when searching ie: optimised text.
This means that it's
very likely that we will recommend optimising the visible text on the site, as
well as creating and adding things like tags, text links etc in order to make
the site as search engine friendly as possible.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
How
long will it take before we will be able to see any results from search
engine optimisation?
Results will start
to appear in engines approximately 20-30 days after submission. This is a realistic
time to wait. Each of the search engines and directories has their own time-scale
for updating their catalogues.
However, Paid Inclusions
/ Submissions can provide a means of being listed much quicker on to these key
sites. For instance, Inktomi promises to spider your site within 48 hours, which
is useful as that powers MSN (still the 3rd largest engine in the UK).
TOP OF SEARCH ENGINE OPTIMISATION FAQs
What
about post-optimisation reporting?
We offer
ongoing monthly reporting related to the search engine and directory
activity. Our reporting system provides statistical and graphical reporting.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
Third-Party
Paid Inclusion / Submission Services?
We recommend
the strategic use of paid-inclusion and submission services during search
engine optimisation activity. These paid inclusion services allow sites
to be listed much earlier than usual, while still utilising the tailored
details which MediaCo would create and submit on your behalf.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
What
is Spamdexing?
Spamdexing, coined
from spam and index, is the use of methods intended to cheat a search engine into
listing a page highly.
These methods include:
* Multiple URLs with redirects to a single site;
* Barely visible text;
* Tiny text;
* Keyword-packed doorway pages (with and without redirects);
* The (illegal) use of competitors' trademarks in tags;
* Page cloaking and IP delivery;
* Participation in link farms;
* The use of words that are unrelated to the true subject of the web site.
This kind of activity
is not condoned in any way by MediaCo and we avoid this at all times, because,
if detected, it can lead to penalisation and sometimes cause the site to be blacklisted
ie: the site being deleted from search engine indexes.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
What
is Advanced Search Engineering?
Broadly speaking,
the need for advanced search engineering arises if one or more of the following
situations exist:
1. Where your search phrases include very 'saturated' words or phrases. 'Search
Engine Saturation' (or 'keyword/phrase saturation') means a word or phrase that
is mentioned over 0.5 million+ times in any of the major search engines.
As more sites are
published, saturation is increasingly an issue because there are more and more
sites competing for the same words eg: 'computer' is mentioned over 57 million
times in Google alone.
2. Where you wish
to be found for an extensive number and range of search phrases.
3. Where you do not
wish to or cannot follow the recommendations outlined in our diagnosis of the
site.
4. Where your web
site has many inherent search engine barriers built in to its design.
Search engine "barriers"
include:
* Flash entries,
* graphically-heavy pages,
* auto-redirects,
* database-driven pages with a "?" in their names,
* Frames,
* Session IDs,
* Javascript navigation.
Using advanced
search engineering during search engine optimisation activity, we can
work around the above problems.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
What
about Strategic Link Campaigns?
This kind of partnership
development involves us researching the web and identifying useful, relevant third-party
sites that are likely to be interested in linking to your site. Once identified,
the sites are contacted with the aim of acquiring the links.
As well as being
an ongoing source of quality traffic, these links help build link popularity and,
therefore, also boost search engine positioning.
Another aim of this
activity can be to identify other types of partners for the site. That is sites
with whom a relationship may be useful (eg for banner sharing, mailing list sharing/targeting,
co-branding etc). Details of such potential partner sites would be given for consideration.
We could then help build/broker the relationships as necessary.
We recommend all
clients reciprocally link to the sites which provide links to theirs, in order
to ensure the maximum effectiveness of the campaign.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
Can
you optimise sites in any other languages?
Yes. We've successfully
optimised sites in the major European languages including French, German, Spanish,
Italian, Norwegian, Swiss (French, German and Italian) Belgian (French and Dutch),
Danish, Finnish, Portuguese, Austrian and Hungarian.
We can create search
engine optimisation for sites in most languages across the world. We
often work with a translation agency with SEO experience, or we can
provide optimisation documents to be translated by you.
TOP OF SEARCH ENGINE OPTIMISATION FAQs
