Strategic Link Building

The importance of your website (often known as its reputation or authority) has a strong influence on your search engine rankings.

Historically, this “importance” related solely to link building and the development of back links to your website from other sites and online directories.

However, with the growth of real-time search and universal search, there are now multiple channels to develop mentions and signals to build the authority and trust of your website.

Off-site optimisation has, therefore, evolved from purely classic link building, and a successful optimisation campaign should utilise all relevant channels. These can include:

1. Article syndication.
2. Blogosphere interaction.  
3. Complementary websites.
4. General and industry-specific information sources.
5. Online Press Release campaigns.
6. Publishers’ advertorials.
7. Social bookmarking.
8. Social networks.

Unique, relevant and engaging content requires to be created around your targeted key phrases for each purpose.

This content then requires to be strategically distributed, placed and published so your online reputation grows over time. For example:

Blogosphere

An important channel to obtain inbound links from is the blogosphere.  This can be achieved in a number of ways. For example:

1. Creation of unique content portals around defined topics.
2. Copywriting and posting of blog articles.
3. Syndication of content within blog/new aggregator sites.
4. Link placement on blogs and blog-related sites.

Online Article Creation and Syndication

The creation and distribution of online articles plays a strong role in Strategic Link Building as they provide quality inbound links to your website.

A strategy for this is to:

1. Write optimised articles or re-write existing articles for the web.
2. Distribute the material online.
3. Cross-promote / reference the articles to build the overall authority of your website.

Online Press Releases Creation and Broadcast

Similar to articles, Online Press Releases provide a quality source of inbound links. Broadcast and syndicated through news distribution sites, they can also feature in News aggregators such as Google News.

Actions include:

1. Copywriting the Press Releases.
2. Distributing the releases through an online service.
3. Cross promoting the Press Releases to build the overall authority of your website.

Social Media Influence

Substantial benefit can be gained through Social Media, where online users participate in communication and communities.

For example, your website’s reputation and authority can be increased through:

1. Mentions by influencers and experts.
2. Supporting causes.
3. Presences within key networking sites.
4. Customer communication, product reviews etc

Comprehensive Strategic Link Building

Please contact MediaCo, for more comprehensive strategic link building.