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Search Engine Optimisation
Email marketing
Internet marketing ... the benefits
Internet Marketing - from Search
Engine Optimisation (optimization) and Pay Per Click (PPC) Marketing
through to Email Marketing campaigns - is all about one thing ... positive
results.
If well planned, deployed and managed, your internet
marketing activity will help you to meet your objectives in a cost-effective
and measurable fashion.
For example:
Your internet marketing activity can take the form of
a comprehensive strategy covering multiple, inter-linked components or
you can choose separate elements to suit your needs.
Here are some of the options:
- Search
Engine Optimisation
To be effective, your Search
Engine Optimisation / Optimization programme should cover many activities.
As a minimum, search
engine optimisation should include analysis of your site from a
search engine perspective, keyphrase research and planning, adjustments
to page code and content, manual search engine submissions and the acquisition
of in-bound links from key directories.
More comprehensive search
engine optimisation activity will also feature solutions for sites
which are not search engine accessible, competitor analysis, deep site
optimisation, extensive link building, position reporting and conversion
tracking.
More about Search
Engine Optimisation.
- Pay
Per Click (PPC) Management
Your Pay Per Click (PPC) Marketing will also be multi-faceted if it's
to achieve the best results for the lowest cost.
Comprehensive Pay Per Click (PPC) management activity includes campaign
planning (from extensive keyphrase research to budget projections),
ad creatives (honed to achieve a high quantity of quality click-throughs),
landing page development, PPC campaign management (bid management and
tracking), results analysis and reporting.
Ideally, your Pay Per Click (PPC) Marketing and management should be
conducted in conjunction with Search Engine Optimisation activity.
More about Pay Per
Click (PPC) Management.
- Strategic
Link Building
The number of quality, relevant links to your website has a strong influence
on your search engine rankings. And link building should be part of
a more comprehensive search
engine optimisation strategy.
However, there are many pitfalls that can cause link building to have
a negative impact.
For example, your site is likely to be penalised if Google suspects
you are overdoing reciprocal linking or buying links.
However, ethical link building activity for search
engine optimisation and partner-building purposes will pay dividends
and it will include the development of a link partner policy, researching
the web for relevant and useful link partners, initiating contact, chasing,
discussion, anchor text suggestions and consideration of other partnership
potential.
More about Strategic
Link Building.
- Email Marketing
From promotional emails to newsletters and ezines, email marketing activity
will produce strong results for you (and satisfy your recipients) as
long as you say the right thing, in the right way, at the right time,
to the right person.
An effective email marketing strategy includes content and frequency
planning, creative and content development and usage of a spam-free
deployment system as well email campaign tracking, analysis and reporting.
It's also worth noting that email marketing can assist your search
engine optimisation efforts (if supported by web-based landing pages)
and strategic link building (if you and your partners make relevant
reference to each other within your email landing pages).
More about Email Marketing.
- Internet
Marketing services from MediaCo that will benefit your organisation.
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