Email Marketing services

Email Marketing has a strong part to play in most digital marketing strategies either integrated or as a stand-alone activity. From email newsletters, to promotional campaigns, to supporting social media initiatives, it remains as a very effective channel to your customers.

The benefits include:

• Quicker and cheaper to create than offline direct communication.
• Speed of (two-way) response.
• Targeting according to user preferences.
• Personalisation.
• Immediately trackable and measurable.
• The "buzz" factor - users can share the message with others at the click of a button.
• Niche areas of interest can be reached.

We place strong emphasis on opt-in email marketing - that is the recipient has given permission for your material to be sent to their email address.

And we provide a range of opt-in email marketing services. They include:

Email Consultancy

We provide consultancy services to help you gain maximum benefit from opt in email marketing initiatives. This includes contact database integration, contact acquisition, contact retention, targeting and segmentation as well as campaign creatives, deployment and measurement.

Email Copywriting

Using our writers with extensive web copywriting, editorial and marketing skills, we can maximise the textual content of your opt in email marketing initiatives for greatest effect.

Email Creatives

Using our designers and copywriters, we can create effective plain text and/or HTML content for delivery by email. In addition, we can create custom web-based "landing" sites and pages focused on the campaign content.

Email Management and Delivery

We use cutting-edge technology to manage and deliver your opt-in email marketing campaigns.

Email Usage Reporting

We analyse and report on usage, click-throughs, opens, trends, subscriptions, unsubscriptions etc.

Email Acquisition

Using various techniques, we help you to build and maintain in-house opt in email marketing mailing lists.

Also see Email Marketing Content, Methodology and Audience Engagement.

Please do Contact Us if you are interested in Email Marketing with MediaCo.