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Web
copywriting and content development for online is quite different to
copywriting for print.
This is because the
online reader:
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Skims
rather than reads every word.
-
Jumps
from page to page.
-
Can
enter content at different points.
-
Doesn't
like deep scrolling.
-
Finds
reading on screen more difficult.
And copywriting which
may have been previously created for offline readers can rarely be successfully
used online unless it is expertly edited.
MediaCo provides:
-
Copywriting
for web sites.
-
Copywriting
for email marketing and newsletters.
-
Copy
editing and sub-editing.
-
Content
development and redevelopment.
-
Copywriting
consultancy.
To find out more about MediaCo's general copywriting,
web copywriting and editing services, Contact
Us today.
Or learn more about the book "Content
Is King - Writing and Editing Online" authored by MediaCo's David Mill.
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